Monde du Travail
32 147 Monde du Travail dissertations gratuites 14 371 - 14 385
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International Marketing - Adidas
INTERNATIONAL MARKETING ADIDAS FOR WOMAN ________________ Summary INTRODUCTION 3 Company presentation 3 Offer 3 Demand 4 Mix Marketing 5 Global product management………………………………………………………………………………………………………………………………………………………...5 Pricing for international markets…………………………………………………………………………………………………………………………………………………..7 Global distribution and logistics……………………………………………………………………………………………………………………………………………….…..9 Global communication………………………………………………………………………………………………………………………………………………………….…….12 MIXMARKETING: Adaptation or standardisation?..………..16 Product……………………………………………………………………………………………………………………………………………………………………………………….16 Price……………………………………………………………………………………………………………………………………………………………………………………………16 Communication….……………………………………………………………………………………………………………………………………………………………………...16 Distribution………………………………………………………………………………………………………………………………………………………………………………..17 ________________ INTRODUCTION Company presentation The name of Adidas creator is
5 485 Mots / 22 Pages -
International marketing plan
Table of content: I. Self-diagnosis and potential of a new service 1. Gumtree’spresentation 2. Gumtree’sobjectives 3. Gumtree’snewservicethe“BudgetRentals” 4. Diagnosisoftheinternationalisationpotential 5. Internationalisationdecision II. Market Research: 1. Selectingtherightplacetostartup 2. Countries’analysis 3. Selectionprocessandfinaldecision: 4. MarketingMix 5. Finalobjectives III. Implementation of the Internationalization Plan: Canvas Model: Key Partners: Key Activities: Key Resources:
9 764 Mots / 40 Pages -
International Marketing report : Carrefour
INTERNATIONAL MARKETING REPORT KOUAME GABWE Summary 1. Introduction: Why this choice? 1. The company in France * Overall presentation * External analysis * Internal analysis * Macro analysis: PESTEL * Micro analysis: Porter’s 5 forces * SWOT 1. The targeted country * The choice of the targeted country * General
4 791 Mots / 20 Pages -
International marketing, global marketing.
INTERNATIONAL MARKETING Introduction International marketing =/= Global marketing * IM = detailed, requires adaptation to a culturally different country Marketing decisions are made in the individual countries, with staff who is the most knowledgeable about the target markets. * GM = more global, less nuanced, usually for big enterprises Since
1 398 Mots / 6 Pages -
International Merkating - Wrights of Howth
Course and Stage: BA Business Studies (Hons) III Lecturer Mark Dowling / Deirdre Gorman Subject: International Marketing Study Mode: Full time X Part-time X Assignment Title: Wrights of Howth Word count: 2500 plus presentation Weighting 40% Due date: Consult Course Handbook Student name: Matthieu Di Pol Moro / 2855516
4 279 Mots / 18 Pages -
International strategy
International Strategy Future megatrends Future products and future demand Strategic forecasting Trends in megatrends During the last century industry focus has been heavily influenced by four main eras, where the current creativity era set new perspectives for companies, industries and nations. Creativity era, Internet era, productivity era and mass production
389 Mots / 2 Pages -
International Strategy of Natura
NATURA The international strategy of a Brazilian cosmetics company INTERNATIONAL BUSINESS Rennes School of Business Romane Dalla Vera ST512E2016_GROUP5_DALLAVERA_ROMANE_20131407 ________________ CONTENTS Introduction……………………………………………………………………………………………………………….p.2 1. A strong home market…………………………………………………………………………………………..p.2 2. The fail of the expansion in Latin America………………………………………………………….p.2 3. Finding the good strategy………………………………………………………………………………..…..p.3 4. Natura’s environment today: Porter’s 5 forces analysis…………………………………….p.4 Conclusion…………………………………………………………………………………………………………………..p.5
1 868 Mots / 8 Pages -
International trade
INTERNATIONAL TRADE 1. Introduction * Trade = exchange, buy and sell, import and export... * Influence of new IT (international trade), fast transportation, lowering tariffs and cloud computing (stockage informatique) * After WW2 (1945): new institutions and laws to regulate trade and promote peace. * Free trade (libre échange) :
1 529 Mots / 7 Pages -
International trade gravity model report with examples by AXEL Cirotteau
International Trade Report Using the gravity model of world trade, explain with examples why although two countries may have similar populations, trade as proportion of GDP may be different in the two countries. Introduction: Globalisation and technological progress may have led to a decline in transport costs and other barriers
1 837 Mots / 8 Pages -
International trade in Mexico
INTERNATIONAL TRADE IN MEXICO ________________ Index GENERAL INFORMATION 4 Population 4 Flag 4 National Coat of Arms 4 Currency 5 Map 5 Surface area 5 Per capita income 5 Religion 6 Life expectancy 6 Birth rate 6 Poverty 6 Policy 6 Macroeconomic Analysis 6 GDP 6 Inflation 7 Unemployment rate
3 316 Mots / 14 Pages -
Internationalisation des banques marocaines
Nom : Slaoui Hakim Prénom : Ali CNE : 1412396711 Sujet choisi : La stratégie des banques marocaines en Afrique. La problématique : En terme de croissance quelle relais cela constituera au banques marocaines ? Plan : • Quels sont les mobiles de l'internationalisation des banques marocaine en Afriques ?
862 Mots / 4 Pages -
Internationalisation Des Pains de l'entreprise Jacquet
Dissertations et des mémoires La Dissertation Sciences Economiques et Sociales / Internationalisation Des Pains Jacquet Internationalisation Des Pains Jacquet Mémoire: Internationalisation Des Pains Jacquet Rechercher de 35 000 Dissertation Gratuites Soumis par: 18 avril 2012 Balises: Mots: 3030 | Pages: 13 Vus: 270 Voir la version complèteS'inscrire Etude de cas
570 Mots / 3 Pages -
Internationalization of Nestle
Nestlé is one of the oldest multinational businesses in food and beverages. The company was created in Switzerland by Henri Nestlé, a pharmacist, in 1866. He wanted to develop food for babies who had difficulties in breastfeeding. The company has partnered with the Anglo-Swiss Milk Company in 1905. They began
552 Mots / 3 Pages -
Internationnal strategy project
International Strategy Company: B-SPACE International strategy project Product: Air Space Back-Pack Denis ORLOV – Adrien GUYON 02/05/2017 Table des matières Presentation of our company 1 Product Presentation Air Space Backpack (ASB) 1 Strategy 2 Strategic position 2 Strategic choices 3 Strategic action 3 Level of strategy 3 International strategy 3
2 772 Mots / 12 Pages -
Internet au travail.
Introduction : Depuis plusieurs année l'informatique et l'outil internet a pris une place conssidérable dans la vie de toute perssone ayant accées a cette outil. Les entreprise que ce soit des PME ou des grandes multinationalle ont mis a leurs profit ce système pour amelliorer leurs communication interne et exerieure,
1 112 Mots / 5 Pages