Red Bull Strategy

I’m going to talk about Red bull :

So Red bull it’s an energy drink, created by Dietrich Mateschitz an Austrian in 1987.

At breakfast, at work, at the gym, or nightclub, Red Bull is consumed everywhere at any time. The main consumers of Red Bull are adolescents and young adults.

As we know, Red bull is famous to sponsor and organize sports events. Recently, the company has decided to adopt a new marketing strategy who is the street marketing. It consists to use the street and public places in order to create the event, to surprise and bring the brand closer to consumers.The company has transformed the station Charmartin of Madrid in Skate Park to make it a real show of extreme sports during the weekend. The greatest riders in the world were present.

In international trade, choose the right marketing strategy is really important for the company. It permits to develop new markets, increase sales, product more, export more and optimize the trade balance of the country.

Red Bull doesn’t use the usual channels of advertising communication like rock star, monster energy, dark dog or PowerAde… And it’s for this reason that the company becomes the world leader in energy drinks. Today, Red bull sells over 4 billion cans per year in 164 countries.

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