MGE3 Digital Marketing – Associate professor Zheng Lili

MGE3 Digital Marketing – Associate professor Zheng Lili

Student Name: Maulik Girishkumar Chavda

Answer Grid – one letter only for each question

The New Language of Marketing 2.0

Core Ideas:

1 ) Answer:   Adding social media and Web 2.0 tactics to your current marketing mix

2 ) Innovation and growth are at the top of the agenda

3 ) Educating and Sharing

4 ) Better understand your customer’s needs

5 ) You can make changes quickly

Section A – Analyze the Market

1. Answer: Put a "personal face" on your corporate persona
2. Answer: Potential for viral adoption

3)Answer: Focus only on broad markets

4) Answer: Improve your value proposition

5) Answer: Improving customer response time

Section N – Nail the Strategy

1. Answer: Have a true understanding of the role a person plays before focusing on the message and offerings

2)Answer: Understand what makes them tick

3) Answer: None of the above

4) Answer: Market to companies using audio tactics such as podcasts

5) Answer: Both A and B

Section G – Go to Market

1. Answer: A Banner ad for a new computer
2. Answer: Too many high priorities
3. Answer: Submitters expertise
4. Answer: Local strategies
5. Answer: Requires significant changes in how you view the marketplace

Section E – Energize the Ecosystem and Market

1. Answer: Widgets and wikis
2. Answer: Activity-based communities
3. Answer: All of the above

4)Answer: All of the above

5Answer: Universal appeal

Section L – Leads and Revenue

1. Answer: Balanced scorecard
2. Answer: Identification of other problem areas to fix
3. Answer: Customer segmentation
4. Answer: All of the above
5. Answer: Low cost of experimentation

Section S – Scream it with technology

1. Answer: A micro-blogging service
2. Answer: Mobile data usage peaked in July 2007 and declined for 16 consecutive months afterward
3. Answer: Web communities and social networking sites
4. Answer: All of the above

5 ) Answer: Both A and B

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