La protection de la partie faible dans le contrat de ditribution

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Introduction

Twenty years ago, the company's attention was focused on lowering costs and Control of production chains around standardized products. In the 1990s, the shock of globalization has ruined the benefits gained. It has become essential for Companies to innovate so as not to disappear.

As a result, the search for competitiveness, in a competitive environment, becomes a basic issue that only the predictive strategy can shed light on and identify.

The company's design focuses on detecting the strengths, profits and challenges in the market (s) in which the company wishes to position itself.

The evolution of the determinants of the competitive environment and even the design of the company, are constantly changing and remain intimately linked to the evolution of the concept of competition.

The search for competitiveness is not limited to the domestic market, But remains the durability of the company is based on the consideration of the effects of globalization and its corollary free trade, phenomena that continue to influence the perception of strategic action in a Complex environment.

The Moroccan economy is going, especially through the medium of fabric and large companies, to meet the many challenges imposed by the international competitiveness.

However, the study of the evolution of strategic action and the current trend towards the search for global competitiveness in the era of mega-competition does not take place without taking into account the profound changes that have occurred the competitive environment and the entrepreneurial entity.

It would be impossible to distinguish between the evolution of the concept of competition and that of the strategy design of the company. It will normally analyze the competitive environment that remains linked to the strategic actions of competitors (other companies) and other determinants of the market.

As already mentioned, it is clear that the concept of competition is constantly expanding and remains a basis for the success or failure of firms and where the strategy becomes a challenge to seek a favorable position in the world economy, where competition is mostly.

The strategy aims to achieve a profitable and sustainable position in the midst of the forces that define the overall competitive environment, and where the search for competitiveness is a necessity.

To do this, companies must learn how to manage their financial and human resources, their information systems, their technology and even their culture on a global basis.

The presentation will be split into two parts:

- The first part will present the concept of the company and its competitive environment

- The second part will focus on the strategic aspect of the entrepreneurial entity and its approach to the search for competitiveness.

Part 1 : The company competitive environnement :

The competitive environment, also known as the market structure, is the dynamic system in which your business competes. The state of the system as a whole limits the flexibility of your business. World economic conditions, for example, might increase the prices of raw materials, forcing companies that supply your industry to charge more, raising your overhead costs. At the other end of the scale, local events, such as regional labor shortages or natural disasters, also affect the competitive environment.

Chapitre1 :the company :Functions, objectives and actions :

Section1 :The functions and objectives of the company :

A/Functions :

From analytics to product development to marketing and sales, functional excellence is a requirement for thriving organizations. Through our 12 functional groups, we offer clients the expertise and capabilities they need to achieve best practice and define next practice to boost their performance for the long term.

So business Functions are :

McKinsey Analytics, Mckinsey Design, Digital Mckinsey, Mckinsey Implementation, Learninig programs for clients, Marketing and sales, Operations, Organizations,Mckinsey Recovery and transformation services, Risk, Strategy corporate finance, Sustainability and resource productivity.

*MckinseyAnalytics :

Better performance through data

We work together with clients to build analytics-driven organizations. Read about how we combine the latest techniques with deep industry, functional, and analytics expertise to help clients capture the most value from data.

*McKinsey Recovery and transformation services :

Rapid dramatic performance improvement, that help organizations seeking to go from good to great, as well as companies in deep distress and facinf insolvency.

B/Objectives :

10 Most important business objectives. Your business objectives are the results you hope to achieve and maintain as you run and grow your business. As an entrepreneur, you are concerned with every aspect of your business and need to have clear goals in mind for your company. Having a comprehensive list of business objectives creates the guidelines that become the foundation for your business planning.

*Profitability

Maintaining profitability means making sure that revenue stays ahead of the costs of doing business, according to James Stephenson, writing for the "Entrepreneur" website. Focus on controlling costs in both production and operations while maintaining the profit margin on products sold.

*Productivity

Employee training, equipment maintenance and new equipment purchases all go into company productivity. Your objective should be to provide all of the resources your employees need to remain as productive as possible.

*Customer Service

Good customer service helps you retain clients and generate repeat revenue. Keeping your customers happy should be a primary objective of your organization.

* Employee Retention

Employee turnover costs you money in lost productivity and the costs associated with recruiting, which include employment advertising and paying placement agencies. Maintaining a productive and positive employee environment improves retention, according to the Dun and Bradstreet website.

*Core Values

Your company mission statement is a description of the core values of your company, according to the Dun and Bradstreet website. It is a summary of the beliefs your company holds in regard to customer interaction, responsibility to the community and employee satisfaction. The company's core values become the objectives necessary to create a positive corporate culture.

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