IKEA

Today, IKEA reaches millions of homes around the world, but like all success stories, the IKEA success story began somewhere. At one time, IKEA was a small mail order company located in Älmhult, a small village in Sweden. IKEA's headquarters for design is still there.

In 62 years, the IKEA Group has become the world leader in the furniture market. As a specialist in furniture and interior design, it offers a wide assortment of more than 9,500 functional, uniquely designed and low-priced products. In short, IKEA has acquired all the characteristics of a multinational company in just a few decades. Here is the Gross profit of IKEA worldwide from 2009 to 2019 (in million euros)*.

+ GRAPHIQUE : Here we can see the gross profit of ikea which increased constantly until 2016 and then decreased a little but still important

IKEA has a strong and vibrant corporate culture. It has been cemented over the years, in parallel with the development of its commercial vision. "Maintaining a strong IKEA culture is one of the key factors that will ensure that the IKEA concept remains a success," Ingvar KAMPRAD, founder of the IKEA Group.

The IKEA concept is based on 3 main elements:

its vision, "to improve the daily lives of the greatest number of people »,

its business idea, "to offer a wide range of aesthetic and functional furnishings at such low prices that the most many will be able to buy them »,

Its idea of Human Resources, "giving simple and upright people the possibility to evolve, both individually and professionally, so that through our common commitment we can improve our daily life and that of our customers".

The IKEA Group therefore has values similar to those of most cultures in the world, from America to China, from South Africa to Russia and even Sweden. All these values are shared both internally in its management principles and externally in the IKEA Group's focus on customer satisfaction, product quality, the environment and social responsibility. The corporate culture also accepts no barriers between the various categories of personnel. IKEA wants to continue its development and ensure its sustainability. To strengthen With its unique market position, IKEA has set itself two growth targets: - open new stores around the world, develop the existing ones.

We have decided to take a special interest in Sout

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