Menace des concurrents potentiels, commerce

Threat from potential entrants

Recruitment :

Insufficient investment regarding talent management

Training and development :

Managers are not trained

Business partner not recognized for their job

=> considered like a administrative employees than a business partner

Performance management and reward :

Problem of communication and adaptation between employees and the HR staff

⇨ bad adaptation to the changng organisation and structure

influence of stakeholder :

according to the french sociologist M. Crozier : each stakeholders have some interest and goals but they have to make compromise in order to develop the company.

influence in the company’s process and decision in play the role of counter power :

control of strategic resources : material ( supplier)

impact on the company’s strategy, term and condition of delivery, price…

no control on the skills and knowledge

customers : product boycott

ngo : diffuse outcome and studies in press article, aller international opinion

Goverment : modify the regulation and fiscality

st economic power and the first exporter of goods in the world.

Ideed, the economic situation is very favourable as the the economic growth is one of the highest of the with with 7,9% in 2012.

Social :

The living standard seems to be higher over the last few years which engender an improvment of the purchasing power and stimulate the consumption as well as the economic growth.

Moreover, the month average income is around 2400 yuans which represents 300 euros

Plus, the country is more and more developed as the HDI is 0,681/1 which demonstate an improvment of the linving standards.

However there disparity because the economic situation is not profitable for all population which means that China benefits from a dual economy.

Technological : This country has developed the infrastructure like the facilities, Internet access.

Environmental :

China is one of the biggest country touched by degradation of environment.

Five force of porter

The power of competitors :

Carrefour undergoes a competion pressure because of the presence of giant of rtailed companies.

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