Management swot
Étude de cas : Management swot. Recherche parmi 301 000+ dissertationsPar Farid El Harchi • 11 Avril 2017 • Étude de cas • 6 542 Mots (27 Pages) • 925 Vues
ISM UNIVERSITY OF MANAGEMENT AND ECONIMICS
BUSINESS MANAGEMENT AND ANALYTICS BACHELOR STUDIES
III year students
Vytautas Vasiliauskas
Arnoldas Kybartas
2014 05 31
“MOBILE RESTAURANT”
BUSINESS PLAN
Supervisor
Lecturer Thomas Frank
VILNIUS, 2014
Table of Contents
EXECUTIVE SUMMARY 4
Idea 4
Our strategy 4
Our product and future growth 4
ORGANIZATIONAL STRUCTURE 5
Legal structure 5
Ownership Structure 5
Organization Chart 5
MARKETING PLAN 7
Marketing objectives 7
Marketing strategies 7
Target market 7
Positioning statement 8
Marketing mix 8
Brand name 8
Product/Service 8
Pricing 8
Distribution channels 9
Marketing communications 9
Marketing research 10
Marketing budget 10
OPERATIONS PLAN 11
Physical location 11
Day to day activities 11
Management Activities 11
Sales activities 12
People 12
Leadership 12
Employees 12
External Service providers 13
Training programs 13
Facilities 13
Mobile restaurant 13
Equipment 14
Quality Control Systems 14
Major Suppliers of key resources 14
Management Control 15
FINANCIAL PLAN 16
Summary 16
Sales revenue forecast 16
Sources of revenue 16
Potential customers estimation 18
First year revenue 19
Second year revenue 20
Third year revenue 21
Income statement 22
Cash flow schedule 23
Explanation of the Cash Flow Schedule 24
Cash inflow 24
Cash outflows 24
Balance sheet 25
Start up cash requirements 26
Costs 26
Fixed costs 26
Variable costs 27
Financing strategy 28
1st option 28
2nd option 28
GROWTH STRATEGY 29
EXECUTIVE SUMMARY
Idea
Our business plan idea is to create a chain of mobile restaurants. This is a simplified version of a standard restaurant that most of the people go to eat for breakfast, lunch, and dinner. The whole concept is very similar to the kebab kiosks that there are plenty in Lithuania, but there are few major differences that our idea stands out. The first difference is mobility. There are plenty of various food kiosks but neither of them can move, even though they are on wheels. The second difference is the food itself, to our knowledge there aren’t any food kiosks where you can actually buy a regular lunch instead of fast food.
Our strategy
We are planning to be very flexible and adjust to customer needs, and to fulfil working time we are planning to cater whole day meals, for example in the morning our menus would consist of fresh simple cup of coffee, tea or juice and some buns for those people who are in a hurry. In the mornings our main selling spots could be where plenty of people are waiting for public transportation, or at the universities campuses. For the lunch our main goal would be to cater as much people as possible, that’s why we would choose business center areas and universities, that don’t have, or have very small canteens for example ISM. For the evening we could choose places, where people would like to gather, parks and other cozy places.
Our product and future growth
As mentioned above we would be very flexible and would have a competitive advantage against our rivals, that we would serve fresh and good quality food. The client could choose main meal, adding to the meal, side dishes, soups, deserts and various snacks and drinks. Taking about the development of mobile restaurant idea we could see an opportunity to grow not only in our capital, but also to expand to cities such as Kaunas and Klaipeda, where gathers a lot of students and are lot of business centers. After a year our optimistic plans are to expand to other two Baltic capital cities Riga and Tallinn. Looking in the long time period we are not tending to limit ourselves only by a mobile restaurant, after years of being attractive to our customers we are willing to bring a group of our brand lovers who would create a demand for our restaurants chain and we will be forced to create not only mobile restaurant, but also a normal healthy restaurant chain.
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