MARKETING MANAGEMENT

1. MARKETING MANAGEMENT II

2. Study of Marketing Mix of “APPLE iPhone” in Solapur Submitted to:Miss Rajni Kshirsagar Presentation By:1. 2. 3. 4. Name Mr. Akshay Karwa Mr. Anshul Raka Mr. Pratik Shah Mr. Ankit Sharma Roll No. 2019 2037 2041 2042

3. About Apple… Started on April 1, 1976 Incorporated - Apple Computer, Inc. January 3, 1977.  Renamed - Apple Inc. January 9, 2007 Headquartered Cupertino, California

4. Founder of Apple Co. RONALD WAYNE STEVE JOBS (Former CEO) STEVE WOZNIAK

5. Key Points: Apple Inc. deals in computer hardware, computer software, consumer electronics and digital distribution type of industries. Area served worldwide with 406 retail stores. Great employee support of 80000 employees. Own website - www.apple.com

6. Timothy Cook CEO Arthur Levinson Chairman

7. History of Apple Logo… 1976-1998 1998-2000 2001-2007 Tag Line:- Think Different Present Logo

8. Products of Apple Mac- Mac Book, Mac Laptop

9. iPod- Nano, Shuffel, Touch

10. iPad- iPad 2, iPad 3,iPad mini

11. •iPhone - iPhone 5s, 5c, 4s

12. Major Competitors Samsung BlackBerry Nokia Sony

13. Elements of Marketing Mix with reference to “Apple iPhone” in Solapur

14. Product Mix Product Form Product Quality Product Style Product Packaging Warranty and Guaranty

15. Products:- iPhone 4s iPhone 5s iPhone 5c

16. Product Form:Size:iPhone 4s iPhone 5s & 5C - 4.54 x 2.31 x 0.37 inch - 4.90 x 2.33 x 0.35 inch Shape:- Rectangular Bar Shaped External Appearance:Product Mix

17. Colour:iPhone 5S iPhone 5c Product Mix iPhone 4s

18. Product Quality:Material Quality Product Mix

19. Product Style:- Product Mix

20. Product Packaging iPhone 5c iPhone 4s, 5s Product Mix

21. Warranty and Guaranty:12 months warranty. Terms and Condition applied* Product Mix

22. S P E C I F I C A T I O N

23. Price Mix Cost Discount Pricing Method Pricing Strategy Price Mix

24. Cost:- Price Mix

25. Discounts:- Price Mix

26. Pricing Method:Demand Based Method Pricing Strategy:Skimming Pricing Finger Print Scnnar iSight iTunes iCloud iMessenger Price Mix

27. Place Mix Wholesaling & Retailing Order processing Warehousing Inventory management Transportation Place Mix

28. Wholesaling & Retailing:- Place Mix

29. Apple Assembly House CNF Apple iWorld Stockiest Distributer Retailer Place Mix

30. Apple Assembly House Super Market Apple Web Store Middle Man Wholesaler Third Party Place Mix

31.

...