Innovation Project "A table!"

Innovation Project

Title

“A table!”

a website which references products good for the producer and the consumer.

Opportunity and Problem

Nowadays the consumers are interested in what they consume. Not what they eat

but the things where they come from. They put more emphasis on consume green

and healthy food. So value of our platform is that: good for health, respect the

environment and producers.

Nowadays in this aggressive market. There are many competitors between us.

There are many competitors are focus on the other things of their consumers and not

the respect for environment and producers.

For example they focus on the delicious food for consumers.

They focus on how to make the products delicious but forget the health and

environment green. it is really complicate to meet into all those range of products

which try to deceive the consumer by an aggressive marketing.

For example they tell the consumers that this kind of thing is very tasty and also

health and less pollution for the environment , but the fact is that this product do

delicious but this is exactly not good for health and do nothing to protect the

environment.

Another example is that, they play with the packaging to trick the consumers. They

make the packaging very delicate to the consumers but the things inside is not as

delicate as the packaging. It is also hard to find the good price and to keep the reflex

to pick the “good” product.

Solution

We want to create a website for help people. Because people don’t know which label

correspond to what. Indeed, the director marketing of the brand try to trick people

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with lot of things like the packaging or some advertises which can influence people to

decide if they will take or not this product.

First, we want to give all the tools to have the good behaviour and the good reflex.

So, all the labels should explain what is the significance of their labels.

And we want to refer lot of products to help people: if the products respect or not the

environment or something like that. If the products were tested on animals. Where

the products come from.

So, we can say that the website will easy to use because it’s not for take time but for

win time because people will understand easier what is correspond to.

We can add, that will work as a comparator, you write the name of the products and

you will have all the details about it. Like the quality, the taste, the origins of the

products.

Market Validation

We want to know if people are ready to change their way of consumption. For that,

we read articles and we noticed some interesting results.

By IFOP 2017, actually 70% of French people are ready to change their way of

consumption, that is to say, eat less fat,sweet and salt.

Moreover, among them, 40% have already change their consumption.

For example, they eat organic food although the organic ms doubled in 20 years and

eat more products from the producer.

An important for our innovation is that, 69% of French People are ready to pay more

in order to pay better the producer, it would be interesting from a political point of

view because actually producer have difficulties to have a good revenue.

Market Size

The market Size of bio is very interesting and it’s a market in continuous evolution

which is a good deal for new businesses, we also know that the bio market

competitors are known and not many which is a good point that can be useful to get

a respectable part of market at the beginning, after some researches we found that

the market size is about 7 billion euro which is a big amount and this number is

increasing every year, biocoop one of the biggest leaders of this market have

already 1 billion euro of turnover which is a firm that can be one of our partner and

we will explain why after on the text, and which is interesting about this market is that

France is the 3 rd world’s biggest market of bio after United States and Germany.

Another number is very interesting to know, is that 9 of 10 French consumed Bio

products in 2016 among them 7 consume it every month and they buy in order of

preference fruits and vegetables, milk and dairy products, eggs, groceries - including

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pasta, rice and cereals - and then meat. And all these products will be listed in our

website. The bio isn’t really a new market because it does exist since 90’s but the

evolution of this market and essentially these 5 last years is very important and we

think that it’s the perfect

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