Indirect marketing vs Direct Marketing

Direct vs Indirect Marketing

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The Idea

In simple terms, direct marketing the act of asking the customer to purchase from you. Sure, just walking around waving your products in peoples’ faces is pretty direct, but in order to be successful, this style of marketing does need some planning and strategizing.

The Benefits

• Garners attention and interest from prospects
• Quickly generates more leads and sales
• Allows for closer interactions between business and customers

The Dangers

• Can feel like spam
• Some customers are turned off by direct marketing approaches
• Often ignored by younger generations

The Methods

The most common and successful direct marketing strategies include: sales calls, print ads, email campaigns, social media ads, and mail fliers.

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Indirect Marketing

The Idea

Indirect marketing approaches the customer in a softer way and focuses on establishing brand awareness and trust before obtaining the sale. Instead of an in-your-face approach, businesses attempt to evoke feelings of familiarity and connection from potential customers.

The Benefits

• Builds brand loyalty
• Customers don’t feel bombarded or spammed
• Less costly to run and manage

The Dangers

• Sales don’t happen as quickly
• Less one-on-one time with customers to address their needs
• Can sometimes be more difficult to track its effectiveness

The Methods

The most common and successful indirect marketing strategies include: search engine optimization (SEO), blogging, online reviews, social media posting, and customer referrals.

It’s important for your business to use both direct and indirect marketing methods in order to achieve the most growth and success. The specific methods you use from each category depends on your business itself: the industry, your customers’ demographics, the current market, etc. But how do you know what strategies you should be using now?

• Garners attention and interest from prospects
• Quickly generates more leads and sales
• Allows for closer interactions between business and customers

Source: https://www.advantageim.com/direct-vs-indirect-marketing-how-to-approach-your-customers/

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