Note de synthèse introduction à la psychologie

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Table des matières

Executive Summary        2

The company        2

Mission Statement        2

Revenue Model        2

The team        3

Business opportunity        4

The opportunity        4

What makes us unique        4

The competition        5

Market analysis and the competition        6

Target market and Market segmentation        6

Demographic segmentation        6

Geographic segmentation        6

Psychographic segmentation        7

The market competition        7

Our unique selling point        8

Sales and Marketing plan        9

Pricing strategy        9

Revenue projection        10

Extra revenues        11

Advertising and promotion        11

Ownership and Management plan        13

Ownership structure        13

External Resources and Services        14

Accountants        14

Lawyers        14

Bankers        14

Collaborations        15

Terres d'aventure        15

WeMap        15

Meero        15

Financial plan        16

Income statement        16

Breakeven analysis        16

Executive Summary

The company

MoveToNow is a platform providing the opportunity to travel for free. The principle is to travel to another Moovers place. They switch their home for a time they agreed on together. MoveToNow is available through the all world and is designed to discover new places, from cities to the end of the world. The system is based on the interaction between people, by sharing videos and photos of their environment and by having conversation with other Moovers. The platform is providing a travel and home insurance to travel safely and to let Moovers relieved when they let their home to other Moovers. The platform also provides activities and guides in some cities, and the possibility to travel with friends.

Mission Statement

MoveToNow has for mission to provide a safe and affordable way to travel around the world. Our company is providing new travel ideas to discover new places, new communities and new cultures. By staying in furnished homes, we can learn a lot from other people and cultures.

We are also engaging in the cultural diversity by providing a guide for all our destinations, which is coming from the area visited. We are working on it because we do think that the cultural diversity is getting through a good understanding of local communities and if it is well shown and described, we all are able to understand their habits and their way of life.

Revenue Model

Our revenue model is based on a yearly subscription. We have two subscriptions types. The first one, the Basic offer is offered at 99,99€ / year and gives basic features of the platform. It first allows the Moovers to enter in contact with other Moovers and to see contacts information. It also gives the possibility to contract an insurance when exchanging your home, at a privileged price concluded with our insurance partner.

Our premium subscription, the Premium offer subscription is offered at

179,99€ / year and has premium features. It contains the basic features of the Basic subscription, but the insurance is included in the package. This subscription also has a specific feature, the right to travel unlimited per year, when the Basic subscription just allow 3 exchanges.

We also have a partnership with a company providing grouped travels. The Premium offer allows Moovers to take part of it at a reduced priced and with some advantages, as the opportunity to customize the journey.

In both subscriptions, the platform gives the opportunity to book a flight at an attractive price.

The team

The MoveToNow's team is composed of 3 people, 3 old knowledges. We are 3 old friends, which studied Marketing all together in Brussels, Belgium. We started thinking at doing a business together when we finished school. It is one of the reasons why we did our higher studies together, to stay close and to keep our goal in mind. Even if we are close friends, we can separate work and friendship, and we all have a specific and different objective in the development of our platform.

Business opportunity

The opportunity

MoveToNow is trying to reach one of most people common need, travel everywhere you want and for free. This sector, the travel sector, is, as everybody know, well developed and difficult to enter in. But MoveToNow is bringing a new way of travelling, which can be accessible to anyone.

Every parent, every grandparent wants to show to their children the world, our world, the beauty of this, all its aspects and its cultures. Tomorrow's world is leading by the multiculturality, the sharing and the reachability of it. We all want to travel in our life, to achieve a bucket list, to see some wonders of the world.

This business, we want to enter it and to bring another solution to people to travel and to discover the world. Even more, this market is always growing up, people will not stop travelling, and transportations' ways will keep being developed to offer new opportunities to people, by offering us an opportunity to enter this business and to prosper in it.

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