Objectives of e-commerce

Objectives:

1. Double net sales on pet products through e-commerce in one year. Differentiate our business through our e-product: monthly suscription on pet boxes which are send directly to our customer home
2.  Simple business model, therefore, keep it simple: avoid silos and making the customer go around in circles on our website before the purchase. Usage of the right technology to achieve the desired objective: double net sales
3. Reach potential customers through blogs, influencers, social media channels, specialized websites, events and trade fairs of the sector. Increase awareness
4. Engage and make our customers advocates
5. Website management: simplify and optimize content updates and website management. KPIs, per segment.

1. Marketing: Generate qualified leads. Improve lead conversion rate. Increase awareness
2. Sales: Generate sales. Improve sales conversion rate. Improve sales support. Improve conversion rate monthly
3. Customer: Improve customer satisfaction. Reduce time to complete a task
4. IT website: reduce website management costs.
5. Operations: optimization of the workflow (automation and integration with CRM, inventory management - warehouse optimization -> Supply chain secured through trusted suppliers)
6. Cost management: cost control / effectiveness. Grow the company’s bottom line and increase profitability. Reduce cost as much as possible by streamlining and automating workflows and tasks

               (For ROI calculation the above outlined KPIs will be taken into consideration)

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