Management ethics

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Ethical Review Form

Attachments:

Which documents have you submitted in support of this form? Delete as appropriate.

• Information Sheet

Description and justification of proposed project:

In this section insert a short description of your proposed project.  Explain why the project requires human participation.

This study will examines the determinants of consumer loyalty in UK over the counter (OTC) pharmaceutical market. A survey of 100 OTC consumers will be used to determine hypothesises. The population in this study is defined as 18+ UK residents who have purchased OTC drug within 1 year. Due to limited time and budget, convenience sampling method will be employed.

Ethical issues:

Ethical issues may derive from conducting quantitative survey.

I will behave ethically and conform to all national and international law. On the basis of the informed consent, I will provide enough information about the research to every potential participants before they decide their participant to the research so that they can make knowledgeable decision.

The participants of surveys will voluntarily complete questionnaires whenever they are available after having link of the questionnaires which will be posted on different social media platforms and it will be up to the potential participants if they want to click on the questionnaire or not – so participation is totally voluntarily.

The questionnaire will include information about participants’ right of voluntary participant, the right to decline to answer the question, and withdraw their participant at any given point during the questionnaire, before submitting their completed questionnaire.

There are no sensitive questions, but participants may still be assured that all answers – under provisions of Law and Codes of Research Ethics – are ANONYMOUS and CONFIDENTIAL. As the questionnaire is anonymous, data will be used strictly for the purpose of academic research. I will not able to trace data back to individual respondent as the questionnaire does not include any personal questions and clicking on the link cannot track back to any participants. The confidentiality will be ensured by destroying all data after the successful completion of the dissertation.

Also, the completed survey from survey participants will be used as their agreement to the research. Once participants click on submit, this implies consent in participating in the study and from then, it is not possible to withdraw their participants as the data cannot be linked back to the participants in order to delete them.

Respondents must be over 18 who is currently staying in United Kingdom.

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