Bad buzz.

SLIDE 2 

 We all know that the purpose of ad is to create a positive image of the brand. Ads have to make us like the brand so we can go and purchase the product they are selling. Brands also needs to get everyone talking about them so they can get more notoriety. But what happens the brand gets everyone talking but in a negative way ? and the ads (or communication) that were supposed to be positive backfires and gets very negative feedback ? bad buzz is very important because it can quickly damage a brand’s reputation 

SLIDE 3

• The negative buzz, more commonly known as "Bad Buzz" is the phenomenon of negative "word of mouth" which usually takes place mainly on the Internet and that is suffered or caused by a primary action of the brand.
• The Bad buzz can be a viral marketing action that is little appreciated or diverted by users. In wanting to create buzz, companies devalue sometimes accidentally.
• This occurs increasingly with the Internet, particularly with community sharing sites or people can share their ideas.

SLIDE 4

• It is very difficult to control and a lot of negative effects can result.
• to want to do too much, the company finds herself trapped by new means of communication including the Internet, and its image is seen quickly degraded by the Internet users, and for users.

SLIDE 5

• The "bad buzz" reputational: challenging the corporate image and customer confidence.
• The "bad buzz" controversy triggered controversy because of offensive content, provocative, discriminatory disclosed by the company.
• The "bad buzz" anti-change: Refusal consumers a significant change in the company (logo, color, tagline)
• The "bad buzz" militant opposition to certain practices by the company. Often protest by NGOs or associations (eg anti-ecological)
• The "bad buzz" false rumor: misleading message containing false information and spread to the entire blogosphere.
• The "bad buzz" internal: comes from employees, negative or unflattering confidential information that may harm the company's image.

SLIDE 13

• your choice will be fast. Responsiveness of the response implies that the persone who manages your online reputation is autonomous.
• Your response should be tailored to your audience - in the tone, in the style of formulation of the answer - to "recrédibiliser» Enterprise.
• you assume your choice ... making change along the way would only create a bigger controversy yet.
• you should use the feedback to "improve you" do differently.

SLIDE 11

• A bad buzz is usually quite temporary, but it can have lasting effects on your reputation and maybe even harm your sales.
• companies witnessed a huge fall in their stock prices 
• How can negative comments have such an impact? Words have a significant weight in the world on Web 2.0: nowadays, companies simply can no longer close their eyes on a problem, because their customers have now more power than ever to express their concerns.
• This at least proves something: as a bad buzz can sometimes come from an external source, companies should no longer stay out of Social Media, especially the highly recognizable ones: you need an online presence to be able to at least see what people are saying about you. Feedback can always be useful - and negative opinions should be dealt with.

SLIDE 12

The worst thing you could do to deal with a bad buzz would be to try and delete every single reference to it. First off, it's not that easy: bad buzz are usually relayed by external people and despite your efforts, you will most likely not be able to control everything that is said about you. Second, and most importantly, this will actually worsen the situation. People will notice you trying to "hide the evidence" and call you out on it, increasing the negative visibility on your brand.

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