Business project - Burgundy Coffee Shop

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COMMERCIAL CREATIVITY

PROJECT 

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Héléna Pauchard, Juline Cuenot, Florian Ladeira, Caroline Gaudillere, Amir Boutabaa, Jean-Hugo Sido

Groupe 8

Theme: Burgundy Coffee Shop

Business plan summary

• 1) Market Opportunity…………………………………………..page 1 to 8 

• 3) Vision & Company strategy: purpose & main objectives (including

       expected profitability)………………………………………..page 8 to 9

• 4) Corporate Structure………………………………………….page 9 to 12

• 5) Marketing Strategy…………………………………………page 12 to 13

• 6) Means: Material means, Human resources……………..page 13 to 15

• 7) Commercial actions plan…………………………………..page 15 to 16

• 8) Activity forecast…………………………………………….page 17 to

• 9) Accounting process…………………………………………… 

1. Market Opportunity

Customer & Customer segment

1. Customers: -   Mostly adult

• Teenagers
• Employees

Because they are the most active person of our society. So they are the main type of customer that we expect to deal with because of the fact that they have no real time to take to buy a coffee. That is way, our coffee shop will be a good idea for this aged people.

1. They are profitable because if we can make a daily stock delivery to companies, they could for instance drink a coffee and eat cakes and for the lunch they could eat sandwiches or others stuffs. Moreover, for people who work at home, they could drink coffee and lunch too if they don’t have many time to prepare their own meal.

How many adults in Dijon?

151,576 within the city limits; 250,516 (2007) for the greater Dijon area.

How regularly they buy coffee? Approximatively 3-4 cups a day.

1. What type of coffee?

Caffè Americano

Caffè Latte

Caffè Mocha

Cappuccino

Caramel Brulée Latte

Seasonal offering

Caramel Macchiato

Caramelized Honey Latte

Espresso

Espresso Con Panna

Espresso Macchiato

Flat White

Gingerbread Latte

Seasonal offering

Iced Caffè Americano

Iced Caffè Latte

Iced Caffè Mocha

Iced Caramel Brulée Latte

Seasonal offering

Iced Caramel Macchiato

Iced Caramelized Honey Latte

Iced Chestnut Praline Latte

Seasonal offering

Iced Chile Mocha

Iced Cinnamon Dolce Latte

Iced Coconut Milk Mocha Macchiato

Iced Eggnog Latte

Seasonal offering

Iced Gingerbread Latte

Seasonal offering

Iced Peppermint Mocha

Seasonal offering

Iced Peppermint White Chocolate Mocha

Seasonal offering

Iced Pumpkin Spice Latte

Seasonal offering

Iced Salted Caramel Mocha

Salted Caramel Mocha

Seasonal offering

Skinny Mocha

Skinny Peppermint Mocha

Seasonal offering

What is the budget of coffee consumer per month?

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Key factors of success: Needs & Value proposition

Product and activity

Our idea is to create a company that delivers coffee and snacks in big quantities to companies that need a lot of coffee, or when there is a big event. It can have many factors of success. Firstly, it would be a major concurrence to brands like Starbucks coffee or many else little coffee shops for example, because they make very good French quality drinks. The main positive point of our company is that there is not many coffee shops that offers coffees in a big quantity to big company that need coffee in stock.

So we would say that the major key factor of success of our company would be that we can deliver big quantity of coffee and snacks to big companies. In that way, all the people in the different company that will be in partnership with our coffee shop will take advantage from that.

Secondly, our coffee shop is a “ready to go” that means that customers can come to our shop just to order their coffee or snacks and it would be ready in one minute in order that  they can leave with their coffee in hand.

Key factor of success:

• Partnership with companies and we can deliver coffee in stock quantity
• Store located near a business school (at place de la République)
• Fast service
• France made quality
• Service of quality
• First burgundy coffee shop in Dijon

Main characteristic of product and service

As the name suggests, coffee shops is focus on providing coffee and tea as well as light snacks. Food choices range from pastries and muffins to soups and sandwiches.

The coffee shop industry was starting to be appreciated by people with white collar jobs, who have the luxury of drinking their everyday dose of coffee at a price.

Moreover, our company will offer these products at a normal price in order to offer a large demand of customers that wants to be able to drink and eat in any place they want.

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