Nintendo Switch innovation

Intro 

An innovation is often confused with an invention. An innovation results in the design of a new product, service, manufacturing or organizational process that can be directly implemented in the productive system and meets the needs of the consumer. In contrast the invention or discovery by the fact that it can be immediately implemented by companies.

Nowadays gaming takes an increasingly important place in our lives, a large majority of people are interested in video games. Some people play occasionally and for others it’s their job. We have the possibility to play on multiple platforms whether on our phone/tablette, on our compteur or on our console.

 In the gaming sector the companies have the strong willingness to innovate to propose some product more and more performant to respond to the consumer expectation. And develop new strategies for capturing more demand (the subscription, the cloud gaming). 

One of the well-know is Nintendo and we will see their innovation strategies 

The company and the founder

Nintendo is a multinational Japanese firm founded in 1889 by Fusajiro Yamauchi in Japan near Kyoto. At the beginning the firm produced and selled  a japanese game card then in the end of the 20 centuries the company started to specialize in the production of video games and game consoles.This reorientation has been done by the great grandson of Fusajiro Yamauchi. The company is known for the mythic video games like Super mario and The Legend of Zelda.  Nintendo is one of the companies who succeeded in making its characters in the common culture  characters all like Mickey Mouse of disney.

History of nintendo and previous product 

Nintendo's marketing strategy has consistently revolved around innovation, positioning it as a key element of their approach. The company has consistently explored new frontiers in gaming, introducing pioneering concepts and cutting-edge hardware. Examples include the Game Boy, which revolutionized portable gaming, and the Wii's motion controls. Nintendo has always been at the forefront of innovation in the gaming industry.

When Nintendo released the Nintendo Entertainment System (NES) in the 1980s, they revolutionized the gaming industry by introducing iconic games like Super Mario Bros.

The peak of the company has led to the release of the first GameBoy, a revolutionary portable console with the famous tetris game. The company succeeded in making a small, lower price, big catalog game and long battery life product. 

During many years the company maintained and developed  the production of new version of Game Boy (Colors, advance) and also release a developed  one Home console the Famicom with multiple versions.The beginning of the 21 centuries the company will release the GameCube create to compete with the playstation 2 and the Xbox.

In 2004 the company launched the nintendo DS, an innovative portable console, with some functionalities never seen in the video games industries with 2 screen, the wifi. This console this console was a biggest success nowadays is still the best selling console of nintendo with 155 millions sold

With the release of the Wii console in 2006, Nintendo once again disrupted the gaming industry. The motion controls introduced a new way to play games, appealing to a wider audience beyond traditional gamers. The console will launch a couple years (2012)  later than the Wii U to compete with Playstation 3 and the Xbox 360 but will not be a success.

In terms of home consoles the company had a big turnover with the Wii U but still developed the portable console with Nintendo 3DS and 2DS. When mobile gaming began to gain popularity, instead of viewing it as a threat, Nintendo embraced the trend. They partnered with mobile game developers

The innovation

After a big turnover with the failure of the Wii U the company decided to totally innovate. Nintendo has always recognized the importance of bringing people together through gaming. Nintendo understands that gaming is not just a solitary activity but a way to connect with others. They have created platforms and features that encourage

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