Moschino brand

Introduction 

Hello, let me introduce myself, my name is Morgane If I am here today is to tell you about the Moschino brand. A lot of people here know that I'm a fan of this brand, so much so that my dog's name is Moschino. Through this powerpoint, I want to share my passion with you and teach you more about this beautiful Italian brand.

First of all, I will explain the history of this brand.

Histoire de la marque. 

FRANCO
The Moschino brand was created by Franco Moschino.
Franco Moschino was born february 27, 1950, in abbiatiegraso,Italy, and died september 18, 1994 in Milan. From a young age, he dreams of becoming an artist. so he entered the milan academy of fine arts. He liked to draw models of clothes, so in his student years he worked as an illustrator in various fashion magazines. Works by young artists like Gianni Versace, who invinted him to his fashion house in 1971 . At versace, Franco worked as a designer for 11 years, learning the ins and outs of the profession. In 1983, Franco Moschino decided tocreate its own brand of clothing under the name of « Moonshadow » and lauched the moschino couture label that same year. Then lines like Cheap and chic, founded in 1988 and moschino Jeans came. His philosophy « chic is freedom », the secret of style wich lies in combining clothes and wearing them for pleasure.

Famous for innovative, colorful, sometimes eccentric, designs for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s. he is nicknamed in the fashion world « the great troublemaker », « anti-hero mode » and « clown couture » from those who did not like him.

Brand Narrative

« I am creative person and i like to dress in my individual style. I love colours as i believe they express the joy in my life. I like to be outstanding among my friends, family and i enjoy the attention at parties and in public. I live my dreams and fulfill my fantaisies, life’s too short to live with regrets »

ROSELLA JARDINI

The brand’s success would not be possible without the participation of rosella jardini. After the deah of franco moschino, she headed the fashion house, becoming itscreative director. She managed to save a unique, unusual style inherent brand Moschino : collection of recognizable, easy to discernin the background of other brands as if they were created by the founder. In the 90 years it was established perfume and cosmetics brand line. Franco Moschino collections and rossella Jardini are not very far, probably because, having worked together, the style has remained very similar

JEREMY SCOTT

Since 1983, the Italian fashion house has been renowned for its colorful, eccentric luxury clothing, out of sync with fashion codes. What was missing was Jeremy Scott, who was appointed artistic director of Moschino in October 2013, to shake up the Italian’s wardrobe. Jeremy Scott grew up on a farm in Missouri, far from fashion. He graduated from the Pratt Institute in Brooklyn, before moving to Paris at the age of 21 in 1995. For nearly a year, he was homeless until he managed to launch his brand and scroll through the Paris calendar.

Over the years, the brand's style has always been very "playful" and ironic, even if from 2013 to today it has become more and more eccentric. This is possible thanks to new designer Jeremy Scott, who adds all the eccentricity and dimensions so loved by Chinese and Americans to clothing.

Identité de la marque 

LOGO

The identity of the brand is the set of primary, visual, aspects of the brand.

The brand logo is simple and versatile, on a black background with white writing, with the typeface « akzidenz grotesk ».

his sloggan is « moschino cheap and chic for diffusion line »

its main mission is to be playful irreverence, critique of fashion,

his vision is colorfoul, eccentric and surrealistic clothes for women.

His materials sued are variety, loud, eccentric prints

BRAND VALUES

here are a few words that describe the values of this brand :

Irreverent, eccentric, surreal, party, dress up

Witty, colorfoul

Individualistic, fashionable, creative, daring, unique style

Humurous, joy, happy, girly, cheerful, environmental friendly

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