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The brand Harley Davidson

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Par   •  6 Mai 2017  •  Étude de cas  •  906 Mots (4 Pages)  •  898 Vues

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Harley Davidson is a mark of motorbike riginated from the USA. This company was founded in 1903, it is the first builder of motorbikes.

In the early 1900's , Willian Harley and Arthur Davidson built a prototype of motorbike in their kitchen.

Davidson's father they put at disposition a cabin so that they can continue to build their prototype, they were helped by William's brother and Walter Davidson, they produced three motorbikes first two years. They founded their company in august.

- In 1906 they opened their first workshop and the production was boosted.

- In 1907 the size of company doubled and there were now eighteen (18) salaried.

- In 1908 Walter Davidson made this first step in competition, he won a first race and the following week-end, he won a second race, thanks to his victories the sales of motorbikes were boosted.

The total production was about four hundred and fifty (450) items.

- In 1909 Harley Davidson sold his bicylinder during that time 1100 single cylinder were to be sold. The bicylinder will be removed from the production.

- In 1910 Harley Davidson used the logo « bar & shield »

- In 1911 the bicylinder was reliable and usuable daily, he proposed pieces of remplacement, the sucess of the company attracted concurrents.

- In 1912 company founded the clutch system, now there are more than two hundred dealers in the world.

-In 1913 the shop is a factory of 28000m2 and a production a 12904 machines.

- In 1917 the USA entered in war in Europe, the strenghts army requested motorbikes.

- In 1920 Harley Davidson is the bigger manufacturers of motorbikes. Sold in sixty seven countries.

- In 1921 Harley Davidson is the first to win a race at over 160 km/h.

- In 1929 Harley Davidson is one of the two companies to have survived from the 1929 crisis, the company produced many motorbikes for the US army during the second world war. It rebuilt civil modtorbikes which knew more success in competition.

It manufactured tricycles up to 1973.

- In 1960 they bought the « AERMACCHIE » factory

- In the early 70's Harley evolved little, the cost became high, Honda came on the market and Harley had difficulties to make ends meet.

Middle 70 Harley bought a company but is on the point of failure because they increased the quality.

The Harley motorbike became a object of collection well maintained and if is a big model

- In 2003 Harley Davidson celebrated its 100e birthday with at rallye of motorbikes, the biggest in the world.Since 2007 the rapport are at six speed.

Since 2009 the mark propose a motorbike that can be ridden with a drivers licence B, distributed in Europe from there 2013.

In 2014 Harley launch a model for girl for seduce the female public.

Harley Davidson est une marque de moto

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