Analysis of the brand LG

The document is an advertisement for the brand LG. The ad is separated in 3 parts: two photographs in the middle-top of the ad and a white border for the written information. The two photographs are quite similar: the top one shows a man on the bottom-right corner of the picture, seemingly anxious or angry, arm in the air, he might be a salesman or a trader since we can see other people supposedly shooting and throwing papers in the blurred background as well as all kinds of numbers. He is also wearing a shirt and a tie which indicates that he is at work. He looks tense and concerned, which creates a contrast with the second picture. Indeed, we can see the same man, still on the bottom-right corner of the picture. But this time, he looks joyful, arm and fist in the air but cheering this time. Furthermore, he is wearing a casual outfit, a simple red t-shirt, way less formal and a lot more comfortable. He is holding a cup in his second hand and a huge smile on his face, indicating he is having a wonderful time. In the background, we can see pretty clearly a football stadium. On the bottom-left corner of the picture, we can read the catch phrase “life’s good” in red, echoing the man’s t-shirt. The second picture is warmer than the first one. The top picture looks almost like it is in black and white except for the light color highlighting the man against the background. The second picture has a contrast between the red of the man’s t-shirt and the bright green of the field. This difference of colors between the two pictures shows that the second one depicts a happier event, pleasing and joyful whereas the first one is all about a dull and annoying moment. Furthermore, the written information in the blank space is all about that: it is basically saying that with the right technology, life can be much easier and less stressful. We can imagine that the man in the bottom picture has the right technology and uses it wisely while the same man in the first picture is lacking technology which explains the stressful life he seems to be living. This small text ends with the best line and the catch phrase in red, which we can see 3 times on this advertisement: once on the left-bottom of the bottom picture, once after the best line and once on the bottom-right corner of the ad, with the brand’s logo. In the bottom-left corner of the ad, we can see small versions of some of their products, with a small sentence describing what they would allow you to do in an easier way. This ad is simply to promote technology and how easy it can make your life, and why you should choose it to live happier and more relaxed.

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