The Brand Zara

I’m talk about the Brand Zara, which is part of the Spanish group Inditex, world leader in the garment industry by sales and profits. Its headquarters is located in La Coruna, Galicia in Spain.

Part of the group's products is manufactured, but also among subcontractors in Cambodia, Turkey, Morocco, and Portugal. Zara is the distributor of clothing with the largest growth, with 1,900 stores in (eighty seven 87) countries and a new store opening every three weeks. Zara Group owns brands such as Zara Home, Pull and Bear, Massimo Dutti, Bershka, Stradivarius or Oysho.

The brand was founded in 1975 (nineteen seventy five) by Amancio Ortega and his wife Rosalia Mera. They opened their first store in La Coruna, Spain. Today, Zara is present with a network of stores in the largest cities of the world, both in South America and Asia but mainly in Europe.

The strategy developped by Zara is that the shelves of stores are renewed every two weeks. The concept of Zara is revolutionary in the world of clothing because the purpose of the sign is to sell items at very affordable prices, based on the models of the great houses of the international fashion. "The strength of Zara is its speed

For Zara, he runs two to three weeks between the decision to release a model and its arrival in the shops, while the market average is two months "The strength of Zara is its speed." That is why it favors a local industrial strategy, while competitors have preferred offshoring.

Zara does not have a communication policy. Indeed, unlike other brands such as H&M. Zara is discreet about its advertising as collections are constantly being updated.

Internet sales was launched in September 2010.

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