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Papermate Fondateur

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Par   •  18 Avril 2013  •  Étude de cas  •  434 Mots (2 Pages)  •  914 Vues

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PRESENTATION

PA PAPERMATE FONDATEUR

Patrick J. Frawley was born in Nicaragua in 1923. His American father was a banker, import-exporter and dealer in heavy equipment in Latin America.

Frawley was educated in San Francisco but at the age of 18 dropped out of college and returned to Nicaragua to work with his father.

Frawley served with the Royal Canadian Air Force during the Second World War. In 1945 he married a Canadian and settled in San Francisco. There he became engaged in a series of small-time business ventures that eventually landed him in possession of a failed manufacturer of parts for ball-point pens.

COMPARAISON :

Varieties

Bic Pens and Papermate Pens both offer many different types and styles of pens. Bic makes at least 13 types of ballpoint pens, at least 13 types of Comfort Ballpoint pens and more than 20 types of Fun Ballpoint pens. Among the types of Fun Ballpoint pens made by Bic are Barbie, Disney Mickey, Disney Winnie the Pooh, Disney Princess, Disney Cuties, Hot Wheels, Sponge Bob and Scented pens.

Papermate makes at least 20 types of ballpoint pens, including Comfortmate and Comfortmate Grip Pens, Flexgrip Pens, Erasermate Pens, Pink Ribbon Pens, Altitude Pens, Profile Pens and their famous Write Bros Pens. They also produce Multi - Pens, which are multi - functional, pencils, erasers and mechanical lead pencils.

Packaging

Bic Pens and Papermate Pens are sold in a multitude of different - sized packages. From single, or individual pens to twin packs and multi - packs, both Bic and Papermate produce a size or style of packaging to suit even the most finicky customer.

Colors

Several different colors of ink are available in a variety of Bic and Papermate pen styles. These colors include black, red, blue, green and more.

Price

The myriad types and styles of Bic Pens and Papermate Pens are always very competitively - priced. The multi - packs of pens that both Bic and Papermate sell are especially economical. Quite often, multi - packs of Bic and Papermate Pens are almost unbelievably inexpensively-priced.

Availability

Bic Pens and Papermate Pens are regularly sold at pharmacies, convenience stores, department stores, warehouse clubs, stationery stores, gas stations, copy centers and other types of retailers around the world.

Other Products

In addition to their wide assortments of pens, Bic and Papermate also produce a wealth of other high - quality, useful products. Bic also makes lighters, glues, shavers and correction products, including fluids, pens, tapes and erasers.

Papermate is a Newell Rubbermaid company. Among the products made by this corporate giant are Rubbermaid storage products, Sharpies, Goody beauty and grooming products and Dymo labeling products.

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