New Ikea Stores
Fiche de lecture : New Ikea Stores. Recherche parmi 300 000+ dissertationsPar wino64 • 14 Janvier 2015 • Fiche de lecture • 319 Mots (2 Pages) • 610 Vues
This is and article from The independent dated 4 May 2001 and entitled New Ikea stores to bring 1,450jobs . It deals with the openning of new Ikea stores in Great-Britain
In a first part we will see the problems of Ikea in Great-Britain , then in a second part we will see the consequences of the oppening of new stores .
Ikea is already really present in great-britain . But the company got some problems in this country . The brand is really popular in this country and customers have always to deal with problems on stores : they're always full , there is always much queue in check-out , same for car park . Dut to the popularity of the brand customers doesnt hesitate to travel for hours to shop at Ikea's stores .
The openning of these new stores in Great-Britain is to settled these problems , customers won't have to travel much , it will cut the trafic and queues on other stores . It is also going to create more than 1400 jobs at first , but at long term they want to create even more jobs .
It's also a good operation for the country because it has good effects for the UK jobs market and the huge benefits are also good for Great-Britain .
Ikea is a successstory company which has been victim of her own success , the company have always to open new stores due to the success and the saturation of other stores .
The brand is going to create many jobs in the UK and continue her implantation in this country it
will increase their popularity and the benefits , of her and the United Kingdom .
The development always bigger of this succesfull company is maybe good for her , for the employment , but a too heavy implantation is not going to harm all the smaller company who try each day to make profits .
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