Hilton Hotels & Resorts

        Hilton Hotels & Resorts

Hilton Hotels & Resorts is a global brand of full-service hotels and resorts and the flagship brand of American multinational hospitality company Hilton.

The original company was founded by Conrad Hilton. As of December 31, 2018, there were 586 Hilton Hotels & Resorts properties with 215,623 rooms in 85 countries and territories across six continents.This includes 66 properties that are owned or leased with 20,264 rooms, 276 that are managed with 119,594 rooms, and 244 that are franchised with 75,765 rooms.

Analyse

Customer one

The pages of the website are easy to allow customers to choose the city、the time、the room and the number of customer choose to stay.We think as a hotel page is already enough to meet the basic needs of customers.Customers can see the discount from the homepage and perform corresponding operations, such as joining a member. ( Basic information)

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After searching, customers can see the hotel information of the place they want to arrive, such as basic information, distance, room type, price and remaining quantity.And also customer can make the option of the information they want on the left side of the page.

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Consultant one

  [pic 5] Red: brand logo

Yellow:Member login and join

Purple:Promotions

We design the logo of the brand on the interface so that the customer can easily identify it. Our promotion can attract customers to pay more attention to us and choose our hotel to stay.We set the relevant links in the upper right corner of the page and below the promotion,which aim to maximize the choice of our customers to join our club and be our loyal member.

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Blue:Refine choice

On the left side of the page we can let the customer making the refined selection.For people from different countries, they can convert the exchange rate of the currency to see the price of the different room choice.On the right side of the home page we give the normal choices and follow the map to choose between two options, and we are committed to making the page more concise so that the customer can receive the information we give to the maximum extent possible.

Franchisee one

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The good thing is by selecting the language, the customer can link to the page of the corresponding country, and they can also chose the different brand hotel.

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The insufficient thing is for the franchisee, the website page offers a wider selection and does not make special recommendations for the franchisee.

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