Marche Americain

Simple name, easy to spell and to reminding

Driven by innovation, understand women needs

Suits to all

Values

Expertise of sensitive skins

L’Oréal Group : 4th main actor of skin care in the us

In France, #1 for the moisturizer body care

#3 of the market of skin care (body, face)

Demand

•Demand for organic products grew 12% last year

•Consumers want products that respect nature, green products

Offers

•Skin care sales are expected to grow of 5%

•Increase of innovation by brands and suppliers

•France remains the largest partner of the US

Environment

•US beauty care market reached $58.9bn in 2009

•US Market : 21% of market skin care

Opportunities

US consumer expenditures :1,2% in personal care

Baby boomers started turning 50 in the mid-1990’s : demand for anti-aging

Customers worried about the environment and in the composition of products (particularly leery of include artificial fragrances, silicone, gluten, parabens)

Interest in understanding scientific data related to functionality and benefits of ingredients

Consumer’s Profile :

CSP +

Couple or family with young children

Aware of their consomation and what they buy

Wants to feel safer

Regarding bio skin care :

 Success of hair care and skin care in organic products in 2010.

 Worldwide market : +12% growth of natural personal care market in 2010.

 US Market : sales gain of 8% = $3.5bn

 Organic products more and more searched by the Americans = authentic products which they can trust

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