L'analyse de Kellogg: menaces et opportunités du marché

Kellogg's Analysis : Market Threats and Opportunities

Opportunities :

International expansion is the biggest area for growth for Kellogg's

Kellogg can continue to slowly diversify, while still remaining in their core business area, which willing crease their profitability

Sponsor of International games ; creation of healthy start day ; Kellogg's cartoon comic series or cooking show

Whether through organic growth, acquisitions and joint ventures, or cross selling opportunities created by the acquisition of Pringles, our company now has exceptional opportunities to expand across regions with highly favorable demographics, from Central and Eastern Europe, to Latin America, and to the Middle East and Asia

Acquisition of Pringles in 2012 :

Incremental growth versus prior year : internal net sales growth of 4 to 5% ; stronger innovation and increased brand building ; earnings per share growth of 2 to 4%

The acquisition of Day Dawn gives the company control over the generic-brand market.

People are becoming more concerned health : demand for more healthy foods and the over 55s age group who mainly buy the product are both growing

Social and cultural environments mean that less people are sitting at a table, eating together, as a family. People are now more likely to eat on-the-go, with snacks and fruit for energy.

It's a window to enter the nutritious snack food industry.

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