Techniques of international trade

ADA ALI Mesbah

MAROT Alexandre

SARDI Aymane

B2 IDRAC

Techniques of international trade / International Market analysis 

Assessment / Grading Information:  

Students will have to perform in groups of 3 or 4 a small export diagnosis (3 to 6 pages). They will have to choose an SME (which sells goods) and, using the sources referenced in the syllabus, they will have to analyse the figures of a pre chosen country and determine if it is an export opportunity or not. After doing so they will have to determine the customs requirements and duties to export goods to that country. This report is designed to help for the international project report (see student’s B2 guide).

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1. Company Presentation

  Geka Coatings Méditerranée (GCM) was created in April 2016 by Jean Luc Van Doorsselaere, the CEO of Toyo Ink. Arets, one of the top seller of UV inks and varnishes in the world.

  GCM is an inks and varnishes company based in Segré (49), France, and in Gand, Belgium.

  The company is divided to several departments, the R&D and the supply chain are based in Belgium, and the stock, hotline, colometry and the commercial service are in France. The company values are about innovation, quality and expertise.

  The market is focused on luxury and food packaging, label with UV varnishes, screen and digital, low energy with LED, HUV/HRUV and industrial with wood and PVC.

1. The Products

UV Varnishes for Packaging Market

The range of UV Curable Varnishes for the Packaging Market gives very high gloss results, without yellowing, or, if you prefer, a very intense matt result. They are suitable for all aspects of the packaging market: High Reactivity / Flexibility / Good Adhesion on all your substrates and slip adapted to the requirements of both your client and those your substrate. Available from 1100 Kg Containers to Tins of 25 Kg.  

Un peu moins de 10% de frais de douane pour l’encre et (PESTEL : pas de restrictionauMAroc)

UV Varnishes for Label Market  

Our range of UV Varnishes for the label market gives a very good adhesion for paper and film, with a very high flexibility. They have a very high gloss or very intense matt result, with a soft touch effect, with no yellowing. Important for the label market, they are available in tins of 5 and 10Kg. 

UV varnishes - after Digital Inks 

Our range of UV Varnishes for the after digital inks Market offers very good adhesion, with or without corona’s treatment, with a high flexibility. All three varnishes are foil stampable and gluable. They give a very high gloss result with very good wetting, or an intense matt effect with a very soft touch. Important-available in 5 Kg and 10 kg.  

 UV Varnishes FOOD LMI  

These varnishes are produced according the GMP Regulation (EC) N° 2023/2006. They conform to the EuPIA Guideline, the plastic regulation (EU) N° 10/2011, the Framework regulation (EC) N° 1935/2004 and the swiss Ordinance on Materials and Articles in contact with food (SR 817.023.21)  

Low Energy and LED Varnishes  

 A highly reactive high gloss UV Curable varnish designed for Low Power curing print systems. Formulated to offer a high slip and flexible film with excellent wetting and high gloss finish. 

Safety:   

These varnishes are formulated free of heavy metals and comply with EN 71/3. They are REACH compliant and free from SVHC substances (Reach annexe XIV) and substances mentioned on the candidate list (last update 16.12.2014).

Shelf life and storage:    

When these varnishes are stored between 15 and 20°C in its closed original can, shelf life will be minimum 12 months from date of manufacture.  

SELECTED COUNTRY: MOROCCO  

City: Casablanca

1. Decisions support information about our choice:  

• 2500 printers work in morocco  
• 540 in Casablanca  
• The Moroccans take great importance to the appearance of the product and therefore to packaging.  
• GDP growth limited to 2.6% in 2016  
• Decree 2003-1718  of  11  August  2003  Materials  in  contact  (Ink  Food prohibition  and  regulation  of  ink  contact  with  food  
• Order  of  the  Minister  of  Commerce  of  30  July  2002     Technical  requirements  for  the  control  of  pre-packages    
• Prohibition  and  regulation  of  the  contact  of  ink  with  food  and  other  miscellaneous   products.    
• Slightly  advanced  compared  to  French  technologies  (LED  dryer,  HUV  ink  /  HRU V   Low  Energy).  
• Need  to  adapt  to  Moroccans  printers.    
• Countries  increasingly  digitizing  /  Extension  of  the  printing  market  
• Fiscal  policy  that  attracts  an  increasing  number  of  investors  and  facilitates  importin g   in  1996.  
• The  corporate  tax  (SI)  applies  to  profits  made  by  corporations  and  other  legal  enti ties   carrying  out  profitable  transactions  The  rate  of  the  IS  is  set  at  30%  since  Jan uary  1,   2008.  
• The  business  tax  is  payable  by  any  natural  or  legal  person,  Moroccan  or  foreign,  who   carries  out  a  professional  activity  in  Morocco.  It  is  based  on  the  rental  value  of  the   professional  premises  and  the  means  of  production.  
• Moroccan  foreign  trade  is  very  much  oriented  towards  Europe.  

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1. SWOT : GCM in Morocco

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