Fiche entreprise burberry
Étude de cas : Fiche entreprise burberry. Recherche parmi 300 000+ dissertationsPar thebirdsflyaway • 26 Novembre 2017 • Étude de cas • 358 Mots (2 Pages) • 1 231 Vues
IDENTITY RECORD
SOCIETY : Burberry group
Burberry Group specializes in the design, manufacture and marketing of high-end clothing and accessories. Net sales break down by activity as follows:
- Retail distribution (76.9%): Operated at the end of March 2017, through a network of 517 stores divided between directly owned stores (209, Burberry), Concession stores (200), Franchised stores (48) and the like (60);
- wholesale distribution (22.2%);
- sale under license (0.9%).
The product sales break down between accessories (37.7%), women's clothing (28.9%), men's clothing (22.7%), children's clothing (3.9% %) and others (6.8%).
Geographical breakdown of sales (excluding licensed sales) is as follows: Europe-Middle East-India-Africa (36.2%), Asia-Pacific (39%) and Americas (24.8%)
COORDINATED
Social reason : Burberry group
Adress : Horseferry House Horseferry road, SW1P 2AW London, United kingdom
Number : +44 (0)20 3367 3000
Web site : http://www.burberryplc.com
LEADERS
General manager : Mister Marco Gobbetti
General secretary : Miss Catherine Sukmonowski
Finances : Miss Julie Brown
INFORMATION
number of employees : 9828 person
sector : cyclical consumption : retailers, other specialized retailers, retailers clothing and accessories.
SALES
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