Buyer persona : wedding

BUYER PERSONA : WEDDING

BACKGROUND:

• Got a bachelor’s / master’s degree few years ago

• Well educated and was successful student

• Have a wife/girlfriend and very involved in the relation

• Work in the same company since few years and now manage a team of 5 person as marketing manager

DEMOGRAPHICS:

• 25-30y male

• Medium-high income: 40 000€ – 60 000€ per year

• Urban

GOALS:

• Get married and do a memorable wedding

• Build a family and get at least one child

• Buy his own place (house or apartment)

• Progress in his career

• Travel in atypical countries with his wife

CHALLENGES & FRUSTRATIONS:

• Being more present for his wife

• Dealing with his job responsibilities

• Make more sport

• Have more time to see his friends

PERSONALITY:

• Optimistic

• Stable

• Hard worker

• Confident

• Openminded

INTERESTS:

• Love luxury cars

• Love high-tech: follow new phones & computers release

• Love sport such as football, swimming and boxing

• Like to relax during weekends with friends (going to a chic bar)

• Like to cook and like good quality products

• Like listening to jazz, classic and Spanish variety

MEDIA:

• Whatsapp

• Facebook

• Twitter

• Instagram

• El Mundo

• El Pais

BUYER PERSONA: GRADUATION PARTY

BACKGROUND:

• Just got his master’s degree in law

• Very well educated

• Successful student

• Has been in the professional volleyball team of his university

DEMOGRAPHICS:

• 23-26y male

• Urban, lives in Madrid

• Oldest son of the family

• He’s an example for his young brother and sister

...