Apple SWOT

Apple SWOT

Strenghts

• Innovation
• Powerful brand image
• Corporate culture
• Strong know-how (savoir faire)
• Design
• Powerful communication
• Customer loyalty (fidélité)
• Strong network (fort reseaux)
• Exclusivity on many devices (appareils)
• A huge distribution channels (énorme)

Weaknesses

• High prices: Apple’s products are very expensive
• Steve Jobs death may impact on the company’s innovative talents
• Ethics: labor force is based overseas and some people criticize their labor practice (long working hours, child labor)
• Lack of transparency when there is a defect detected product

Opportunities :

• The Iphone’s success has enabled the firm to increase the sales of its other products.
• The expansion of the iCloud system allowing all Apple products to be connected with one another.
• The increasing number of apps developed by the firms.

Threats :

• Competition: the high-tech market is very competitive with growing challengers such as Samsung, Huawei, Microsoft…
• Counterfeiting: Apple is confronted to massive piracy on phones and Ipad
• Not eco-friendly: the components of Apple’s products pollute the environment

Apple SWOT

Strenghts

• Innovation
• Powerful brand image
• Corporate culture
• Strong know-how (savoir faire)
• Design
• Powerful communication
• Customer loyalty (fidélité)
• Strong network (fort reseaux)
• Exclusivity on many devices (appareils)
• A huge distribution channels (énorme)

Weaknesses

• High prices: Apple’s products are very expensive
• Steve Jobs death may impact on the company’s innovative talents
• Ethics: labor force is based overseas and some people criticize their labor practice (long working hours, child labor)
• Lack of transparency when there is a defect detected product

Opportunities :

• The Iphone’s success has enabled the firm to increase the sales of its other products.
• The expansion of the iCloud system allowing all Apple products to be connected with one another.
• The increasing number of apps developed by the firms.

Threats :

• Competition: the high-tech market is very competitive with growing challengers such as Samsung, Huawei, Microsoft…
• Counterfeiting: Apple is confronted to massive piracy on phones and Ipad
• Not eco-friendly: the components of Apple’s products pollute the environment

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