Air France: Maintenance, repair, and operations business (MRO)
Étude de cas : Air France: Maintenance, repair, and operations business (MRO). Recherche parmi 303 000+ dissertationsPar Zoé Bourraud • 22 Octobre 2018 • Étude de cas • 1 654 Mots (7 Pages) • 740 Vues
Final report
Air France: Maintenance, repair, and operations business (MRO)
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Global BBA3 – 2017 – Group 1
Thi Ha Phuong Dang, Junrong Huang, Noor Imane Lamfichekh, Salma Chahbai, Zoé Bourraud
STAKEHOLDERS
Level of importance: influence and interests
Stakeholders influence the company depending on their interests, these interests helps defining the criteria used by each stakeholder to evaluate the company’s performance.
- For the whole company (by order of importance)
- Board of directors – They influence the governance, the company culture, which risks should be taken and manage them, the long-term objectives and strategy, and the performance.
- Shareholders – They influence the profit, the value of the company on the financial market, and as the board of directors, the long-term strategy. They are interested in money.
- Governments, authorities - They have a sovereignty, they care about collective security (defense), exportations, respect of regulations and laws, money, and taxation. In this case, the government is also a shareholder so it is interested in money but also in stability.
- Employees – They care about remuneration, job security, working conditions (health and safety)
- Clients – To evaluate the performance, they use criteria as the quality of the service, the price, and their relation (trust)
- Citizens, community – They care about the environmental and social impact of the company, taxes and financial contributions
- Labor unions – They influence agreement negotiation, remuneration, working conditions (health and safety). Their interests are mostly the same as the one of employees as their role is to defend them.
- Distributers and suppliers – They influence purchase price and volume, technological benefits and partnership
- Banks – They have impact on the reliability of payment systems
- Investors – They care about having information on financial standing, and liquidity (cash flows)
- Insurance companies – They care about having information on management of risks, financial standing, and informatic security
- For the MRO business (by order of importance)
- Distributers and suppliers
- Clients
- Banks, investors and insurance companies
- Governments, Independent Regulatory Authorities
Level of satisfaction: criteria to evaluate performance (2016 data)
Some stakeholders have common interests, we will list every criterion that can be used to evaluate performance and then precise which stakeholders it impacts.
| Criteria | Director | Share holder | Client | Government | Citizen | Employee | Union | Supplier | Bank | Investor | Insurance | 
| Number of destinations | x | 
 | x | 
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| Competitiveness | x | x | 
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 | x | 
 | x | x | x | x | 
| Efficiency of hubs | x | 
 | x | 
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| Expansion of alliances | x | x | 
 | x | 
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 | x | x | x | 
| Investment in new digital technologies | x | x | 
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 | x | x | 
 | x | x | x | 
| Customer's loyalty | x | 
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| Customer Relations Service | x | 
 | x | 
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 | x | x | x | 
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| Development of offers | x | 
 | x | 
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 | x | 
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| Innovation | x | x | x | 
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 | x | x | x | x | x | x | 
| Operational efficiency (aricraft, maitenance) | x | x | 
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 | x | x | x | 
| Number of employees at full-time | x | 
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 | x | x | x | x | 
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| Growth | x | x | 
 | x | 
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 | x | x | x | 
| Expertise and training of employees | x | 
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 | x | x | 
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| Number of passengers carried | x | x | 
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| Revenues | x | x | 
 | x | x | 
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 | x | x | x | 
| Working methods and internal processes | x | 
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 | x | x | x | 
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| Digital tools | x | 
 | x | 
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 | x | x | x | 
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| Transparency | x | x | x | x | x | x | x | x | x | x | x | 
| Safety | x | 
 | x | x | x | x | x | x | 
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| Sustainable development | x | x | x | 
 | x | x | x | 
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| Social responsibility | x | x | x | x | x | x | x | 
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