Activité 3 - International Trade

International Trade

Activity 3

Question 1:

The company “Délices Bouillet” want to know the market in the Canada. Because he will participate at the exhibition in Toronto in July. Nevertheless, after to go in this exhibition is it important to study the chocolate market in the Canada.

        Firstly, the chocolate market represents in export product 156 200$ Canadian in 2017. Since 2014 this market going up to 8,38% per years. This is a very good point for our company. This market is divided in 3 part, the filled Chocolate it is the big part in this market, it represents 97 000$ Canadian in 2017 and its evolution since 2014 is 6,76% per years. The second part is the Pure Chocolate, it represents 52 000$ Canadian in 2017 and its evolution since 2014 is 9,46% per years. The third part is the Paste Chocolate, it represents 7 200$ Canadian in 2017 and its evolution since 2014 is 9,51% per years. The Canada is the fifth consumer of chocolate in the world with the consumes per people about 1,58kg. It is a good opportunity for the company to introduce the Canada in her market because it’s a very big country and her consumption it’s interesting. The chocolate market is marked 2 spades of consumption. The first spades are in the Valentine’s Day is represented approximately 10% of annual consumption it’s very important for a company to be present in this date. This date is important because it is the day of couple but is also an opportunity for women to deliver a box of chocolates to the superiors and their male colleagues and friends. In this date the gift boxes are very popular. The seconded peaks are in the holiday season. Women aged 20 to 40 account for 70% of chocolate buyers principally the housewives and office workers. 100% of chocolate purchases are made in specialized stores by women 20 to 30 years. In the Canada, the principal buyer are the women. The company will work in the design and aesthetics for seduce the buyer. The principal types of chocolate sold are the creamiest and melts in the mouth, medium sweet and no bitter aftertaste. The chocolate with nuts, hazelnuts and almonds is appreciate as the dried fruits. In this market, they are 3 types of product appreciate, the chocolate creamiest and melt in the mouth, the chocolate with nuts, hazelnuts and almonds and the dried fruits. The company will choose this product if he went penetrate this market. The Canadian people prefer a small package 100 to 125gr, because with the condition climatic the food get damaged and they preferer the small package for take in her office. So, the company will preferer the small boxes if he wants a good penetration of this market. The Canadian people is very sensitive to the quality of the package 1 fault is unacceptable. He is according a very place at the aesthetics of European packaging and appreciates the richly decorated boxes and flattering. The company will be vigilante at their packaging. The food law is very rudest, and is the product do not respect the law, is it possible to cannot enter in the Canadian Market. Some colors are authorized in France and banned in Canada (E104, E122, E131, E151, E160, E161 and E180) he is very important for the company to know the law of Canada because if they don’t respect the product cannot enter in this country. The second law is for the preservatives because is it regulated or banned (E200, E202, E120, E220, E280). For the company is important to study this product. In the labelling, the packaging must be labeled in conspicuous place and write in English common. The consumers must read very easier and understandable. All of the product imported in this country must be submitted in the qualitative analysis valid for one year and a quantitative analysis of bacteria.

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