Corporate Strategies – End of Year Study

Corporate Strategies – End of Year Study

For the 29th of April 2020, all groups of students are invited to deliver a written analysis of a chosen company.  There is no maximum or minimum number of pages required, students are free to adapt their work to the size of the company selected.

In May, students will have a presentation of 30 minutes each, based on a PowerPoint presentation.  3 groups per day will present (agenda will be proposed at later stage).

Written work and presentation will count of the end of year results.

For the written part, here is the guideline/structure expected.  Again, students are free to add more elements if pertinent to their work:

1. Introduction of the company
2. History of the company from creation till today
3. Various steps and strategy used from creation till today
4. Environment Analysis (Company Today)

1. Financial Analysis
2. Stock Exchange Analysis
3. Share Holders Structure
4. Products (Select a few products only, using BCG Matrix)
5. CSR Analysis

1. Competition Analysis

1. Competitive Analysis
2. Strategic Mapping

1. Threats and Opportunities
2. Proposed Strategy from today

1. Objectives
2. Target Markets
3. Strategy

List of groups :

Group 1 - M4

LVMH Thomas et Laura

L’Oreal Benjamin, Margaux et Laure

Hermes Estelle et Geraldine

MacDonald Alexandra et Rodolphe

Pernod Ricard Joseph et Alice

Coca Cola Marie, Jade et Alice B

Air France KLM Rosalie at Thais

Mondelez Bastien et Pierre

Total Capucine et Maureen

Group 2 - M4

AB Inbev Bruno et Nino

Danone Charlotte, Mathilde et Margot

Nike Paloma et Lucia

Levi’s Fanny et Marion

Dior Josephine et Anne-Cecile

Blackrock Joachim et Antonin

Disney Bérangère et Chloé

Carlsberg Pierre et Louis

Vinci Paul et Marie

Agoda Victoire et Alexia

...