Dorcel vs Jacquie et Michel

Dorcel is the pioneer of the X industry in France since 1970.

Dorcel is revolutionizing the X industry approach in France with an exclusive contract with actresses and film concepts for women.

There is a lot of thing that characterize Dorcel. The magazines, the first service of VOD, films with big budget and stars actresses (Dorcel holds the record of the film X with bigger budget with Casino No Limit and its 14 actresses)

A big chasm separates the two companies in terms of image.

For Dorcel, the image is intended upscale and chic, "lust since 1979", " PornoChic Production " highlighting the actresses and professionalisation on this job. Derivatives products remain in this optics of high-end with selected sex toys and sites respecting the codes of luxury trade.

WEB

Once again the two marks are opposite, but tend to get closer.

On the one hand, Dorcel launched in 2002 its VOD service under the impulse of Gregory Dorcel, who manages the company as a businessman

With its chic image, in 2012 Dorcel launched Dorc'elle, the first X site by and for women that brings together thousands of women every month.

In 2011, mydorcel.com became the first participatory website for adults. We can also talk about the success of the last two campaigns by Dorcel with  “va te faire foot” for the world cup and especially #Without the hands that offered free porn if you sacrifice your hands.

DIVERSIFICATION

Once again, both companies launched a virtual reality video service in September 2015. If the launch of J&M Immersion has made less noise than Dorcel’s Virtual Reality, especially because of the difference in means of communication and the media coverage, the two sites will find their target.

The Dorcel Group also becomes an investor with adult start-ups. Gregory Dorcel has understood the interest of startups and intends to take advantage with the power of the group.

IT’S NOT ABOUT THE SIZE

Dorcel has 25 million turnovers, an European leader in the industry X.

The number of visits to the site per month or the number of legal downloads of each film remain secret.

Dorcel can rejoice because they are the third most watched production company. A kind of consecration in this environment.

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