Production in China

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Cathy will give difficulties and opportunities:

3 mains points to make: Chinese market

- Growth rate a year of 10% in china. Potential consumption. In 25 years in consumption Chinese people will overtake USA (then buy more). Leading market for consumer goods.

-57% Nestlé, Medagold (30% of this market)… Local company, 27% of the market

Competition global (Nestlé, Wall’s/ Unilever, Medagold)

Local domestic

-1 liter /head ice cream in Chinese (yian23 b) less than 23l/hd in Europe.

How Chinese react competitors abroad:

Yili manufacture principal China huge country then transportation cost so they’ll prefer to choice Ice cream originally with local taste.

Yili’s expansion plan:- set up factories in region (reducing transport shipping costs, adapt to local tastes)

- Price 1-2 yan (10-20 cents). Most important.

Even with low cost for the production hard to do benefits. Low selling price makes profits difficult to reach right now.

Promotion: advertising.

Try to set up ice cream in Chinese, present the country profile his market and give advice to the company to develop the market.

Show name

ICECREAM CHINA 2013

The 16th China International Ice Cream Industry Exhibition

Venue

Tianjin.China International Exhibition Center

(32 Youyi Rd, Hexi District , Tianjin, China)

Date

Oct，15-17

Dismantling

Oct,17

Opening hours

9:00 a.m.-4: 30 p.m.

Total Area

23,000 sq.m.

Frequency Of Show

Annual

Target visitors

Ice cream producers, Hotel purchasers, Restaurant owners, Wholesalers Hotel,Retailers, Distributors, End users etc

Organizers

Tianjin Qilong Exhibition Service Co.,Ltd

Product range

Manufacture furnishings for ice cream

Packaging, Printing and Processing Facilities

Flavors ,Fragrance ,additives and supplement

Store and transportaiton equipement

New technology finished products

Who will become ice cream king?

By Wang Ying (China Business Weekly)

Updated: 2005-03-20 08:40

Competition in China's ice cream sector is turning red hot, as market players are unveiling their bold expansion plans, even though the cold, windy weather of winter continues to linger.

International and domestic brands are well armed with various production, marketing and distribution tactics for the looming war that will determine the nation's 2005 ice cream king.

The odds-on favourites to sccop up the title as top ice cream firm in China are major market players Yili, Walls, Mengniu, Nestle or Meadow Gold. Those are the top five ice cream brands in terms of market share in China.

They hold a combined 57per -cent share of the Chinese mainland's ice cream market, indicates a report released last year by Sinomonitor International, an independent Sino-Japanese market monitoring company.

More specifically, foreign giants Walls, Nestle and Meadow Gold hold a combined 30 per cent of the market, while domestic brands Mengniu and Yili hold 27 per cent.

Few changes are expected this year, as the major players are well established in the market, industry insiders said.

But heated competition, among the rivals covetously eveying the creamy profits, could make the difference this year.

"Ice cream and yogurt are the two most lucrative sectors in the dairy industry," said Dou Ming, a senior researcher with the Dairy Association of China (DAC).

"The easy storage of ice cream products makes it easier for firms to

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