For a world more beautiful

Our Product is a perfume:   

                                FLORYS

                                                      For a world more beautiful  

[pic 1]

   Prepared by: Feten Bouazizi                 

  Plan:

1. The campaigner’s Key message
2. The special features of the product
3. The Unique Selling Point
4. The target audience
5. Media used in the campaign

[pic 2]

1. The campaigner’s Key message

• FLORYS:  this perfume is a product for the high -end market produced by a well-known fashion house.
• This perfume will be launched in the United States in a couple of months and will be endorsed by famous celebrities.  
• The aim of this advertising project is to attract more customers who are luxury oriented and are young and energetic.

1. The special features of the product

•  The romantic and sexy fragrance of this new perfume is inspired by the purity of nature the scent includes a base fragrance of spice and wood with a lush combination of sensual and sexy scent.
• The scent is quite familiar as it has a woody base but still it is as mysterious and complex as the heart.
• The smell is fit for the culture that the social young follows of today follow. The smell lingers for at least two days if the fragrance is applied to the clothes or other apparel.
• The consumer will not have any concern of reapplying the fragrance because the scent will linger for a long period of time than any other fragrance.

• The scent comes beautifully packaged in a bottle that imitates the sexy body of young women.
• The bottle has a pink color that signifies the feminism and the luxury touch to the scent. The scent uplifts the senses if it is applied on the body of the clothes after a long day before leaving for a party, dinner, date or a formal meeting.
• The body of the bottle is made of light glass having pink shades.
• The scent is fresh which has a feminine touch reflecting the spirit of young life.

1. The Unique Selling Point

[pic 3]

• The unique smell is created with the beautiful herbs and flowers from African forests.
• we made a custom perfume according to the characteristics of our customers
• We have diversified perfumes according to the type of flower that the customers prefer.

[pic 4]

1. The target audience

[pic 5]

• The target audience for our perfume is the young female population of the country aged between 25- 45 who enjoy luxury and sophistication.

1. Media used in the campaign

[pic 6]

      We will choose the most effective media to promote our perfume.[pic 7]

                         Thank you

...