La France En Crise

The primary functions(offices):

The marketing:

Elséve was put on the techniques of marketing of her(its) products a lot, for it it resorts(turns) to the advertising(publicity) (the television commercial, the press, the display(posting), the cinema) which(who) make party of the communication media; but also to techniques of communication except media (the sponsoring, the sales promotion) .L' company also puts its products at the disposal of the consumers. The choice of a system of distribution(casting) is thus important because it conditions(packages) not only the quantity but also the image of the sold products.

The advertising(publicity) has to make known, make act, make like(love). That is why the advertising(publicity) must be attractive above all.

Elséve does not use in this domain that the Sponsoring. We distinguish more the side sponsoring (to look for a direct profit) than the side sponsorship.

Elséve thus uses the festival of the movie. To sponsor the Cannes film festival still is to give to the consumer an image of luxury, beauty and perfection.

Elséve creates commercials which cross(spend) regularly on all the television channels with the cooperation of the biggest stars, the model pips(tops), actresses …

Elséve also chose to be represented by David Ginola, big media success, important charisma, thanks to his(her) representation stressed by his(her) magnificent hair.

So, Elséve uses enormously the communication except media; because it is indeed necessary to take into account the aimed target, that is the persons for whom we try to reach(affect). The advertising(publicity) except media develops more and more. It is about direct contacts established between the company and the consumer whom she(it) addresses individually.

Other than the sponsoring, Elséve uses the PLV (advertising(publicity) on place of sale). Or still end-aisle displays realized mostly to make a new shampoo known on the market.

When in the distribution(casting), the shampoo Elséve is to distribute almost everywhere what stimulates sales and values the company (in perfume shops, hairdressing salons, big and average surface)

The consumers leaders(managers) in perfume shops rather than in G.M.S are customers who need to be to revalue by buying a product in a more prestigious store than a hypermarket it is thus here the need for respect.

Elséve also proposes his(her) products in hypermarkets and supermarkets.

In hypermarkets, range shampoo Elsève is situated as high as the look of the consumers, to be most in possible obvious fact.

Furthermore she(it) is situated in the center of the shelf space what obliges the customers to pass in front of(to come before). She(it) uses in particular the advertising(publicity) on place of sale, in-store animation, discount voucher, games(sets), competition(help), sample.

The functions(offices) of supports:

The technological development:

From its origin, Elsève its values on the capillary expertise and the technical control(master's degree) thanks to one

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