Starbucks Vs Second Cup

"Starbucks Coffee Company" was created in 1971 in Seattle (United States) and Second Cup was created in 1975 in Canada.

Companies on the world:

There are more than 15 000 lounges of coffee in 50 countries all over the world for Starbucks while Second Cup have 360 establishments everywhere in Canada and 15 shops others all over the world.

Atmosphere:

Second Cup → Creates a welcoming atmosphere and a design. It reflects the passion that we can feel for coffees.The design helps to create place of refuge that our guests take pleasure and where we can have warm conversations with friends ( where we can forget life's problems). They fit out with leather chairs and personal decorations.

Starbuck's Coffee → Creates a smart and comfortable environment with a new design with a place like in home. It creates a familiar and comfortable place in their stores.

The brand represents the " third place " after the house and workplace because they attract the pressing clientele.

Connecting with the world:

Starbucks Coffee and Second Cup propose to their customers a free and unlimited WiFi connection.

Customer:

Starbucks have a modern and mobile clientele between 25 and 55 years old while Second Cup have a family clientele.

Fair trade:

The fair trade is used by the company to give a good image. Companies get of comunication to sensibilize customers.

Starbucks → Starbucks undertakes to buy and serve superior-quality coffee, cultivated in a responsible way, marketed to contribute a better future for the producers. Starbucks help the producing companies of coffee because it proposes financial plans and medium-term credits.In 1997, Starbucks tries to dash illiteracy into community activities with financing programs in the United States and Canada. Today, we help communities all over the world with different manners.

Second Cup → Second Cup cares about the origin of coffee.That is why we team up with people who aims at improving the life, the lands and the livelihoods of the communities and producers of coffee. It adopts economical and social .

Coffees, stemming from the fair trade, are coffees which we buy from an upper price because producers of coffee need all the necessary care and attention . After, producers reinvest this money in their lands and in their staff to assure the production of coffees of high quality.

Online shop:

Starbucks and Second Cup propose similar products but they keep their specialities. We can see and buy their specialities on their own web site. Furthermore, we can buy accessories and products of their partners.

example: Tassimo with the Second Cup.

The United Kingdom

So we can notice that Starbucks is famous in the United States where it

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