Les voitures hybrides sont devenues importantes sur le marché automobile

The hybrid cars have become important in the automotive market .

The ecological awareness is increasingly important for automobil manufacturer like Renault , but for Customer Review

Renault

P for policy : The French policies has influenced automobile companies such as Renault .

The French government has granted such scrappage schemes and bonuses / penalties on low-emission automobiles .

In addition, loans were granted by the French government to the French brands ( 3 billion loan to Renault and Peugeot )

E for economic : The French economy is affected by the economic crisis. French company specially French automobile company are affected by the economic recession. Renault has lost surrounding 7,5% of their sales in 2013

S for sociologic : Consumers seem to have changed their attitude towards the automobile.

More and more European as are "ready to buy a cheap model ." Renault propose cheap model

The car seems to have democratized but expectations are always on safety and reliability. Consumers are looking instead to cut their budget in the automotive field

T for technologic : Automotive technology is in perpetual evolution. New materials , more powerful engine, electric car technology in dashboards , carpark support....Renault invested heavily in technology and innovation

E for ecologic : The hybrid cars become really important in the automotive market .The ecological awareness is increasingly important for automobil manufacturer like Renault , but it is importante to for Customer. Furthermore The French state propose some economic help for hybrid car’s costumer. Renault create his first hybrid car “ Zoe”

L for Legal: Car’s company are taxed , but hybrid car’s company are less taxed than normal car company .

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