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Exercises – Operations Strategy

Exercise 1: Rede Valentin

Your first assignment as an internal consultant to one of the largest global consulting firms is to work on the operations strategy of a hotel chain operating in the Brazilian northeast called Rede Valentin. The hotels of the network operate in three different capitals, namely: Natal, Fortaleza and Recife. All hotels work with the "all inclusive" system (drinks and food are already included in the package price). The main public of the network is composed by families who spend an average of seven to eight days hosted. The company works with a strong partnership with a major national tourism operator.

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To start your project, the hotel chain has already made available for you two surveys carried out by its own executives. The first report takes into account the factors that customers value most, and the second the performance of some competitors, as shown in the following data.

    Research A: factors raised with Hotel Customers

     Valuation scale ranges from 1 to 10. (1- Less important; 10- Most important)

Research B: Benchmarking with other networks than currently operate in the Northeast

Based on that information, please answer the following questions:

a) What are the order winning criteria? Why?

b) Prepare the relevance and performance matrix for this case.

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c) The executives of the network elaborated a plan of sequenced actions as shown in the table below. These actions are already approved with the Board of the company. Is the sequence correct? Why?

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