Profiter des technologies marketing modernes

The advances in technology development and the increased use of the Internet have enabled companies and individuals to collect consumers’ personal information from the sites they visit on the Internet. Companies that collect people’s online information, such as Google, are not invading in your privacy, but are simply taking advantage of the state of the art marketing technology. On the other hand, people are entitled to their privacy, and they have a right to choose whoever they want to share their information with, without anyone invading on their privacy. Firstly, this essay will argue that companies use the information received for the benefit of the customer. Secondly, this essay will argue that the marketers are only interested in improving the relationship they have with their customers. Finally, the essay will argue that the marketers are able to develop better and more effective advertisements because they have relevant information. Many companies or marketers that collect the consumers’ information want to maintain their credibility, and they will use the information they receive wisely.

Marketers use the information received for the benefit of the consumers. They want the consumers to have better products and services, and the information they receive enables them to do this. The marketers are able to make changes to the existing products, or they can decide to introduce a new line of products that will serve the customers better because of the information they have received. This keeps the consumers more informed about the products (Marketing Sherpa 5). Marketers intend on finding out what the consumers want and they fulfill that need (Sowma 1). They avoid burdening the consumers with survey questions that can provide the information needed. Consumers do not have to waste their time answering questionnaires, and they can spend that time doing other things.

Marketers realize the importance of developing and maintaining a good relationship with their customers. The information received from different sources enables them to maintain this relationship. They are interested in knowing their consumers so that they can deliver the products and services that interest the consumers (Morris and Lavandera 7). A good relationship involves knowing each other, and avoiding situations that will lead to disagreements. Through data collection, marketers are able to do this. They get to know the consumer’s tastes and preferences, as well as dislikes.

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