Nutella-Maker

“Has Nutella-Maker Ferrero Put an End to World Nutella Day?” By Vanessa Wong.

The demise of the Nutella appreciation effort comes, Rosso says, after lawyers for Ferrero sent her a cease-and-desist letter last month. “They asked me to take down the site because they consider it to be an unauthorized use of their intellectual property and trademarks—the Nutella logo and brand,” Rosso wrote in an e-mail.

Due to legal protests from Ferrero, which owns the Nutella brand, the organizer of World Nutella Day has said she is canceling the unofficial holiday, as well as the event website and Facebook (FB) and Twitter accounts dedicated to celebrating the creamy, chocolaty, hazelnut spread.

She says she will take down her website on May 25. “I’ve had positive interactions with the company and its consultants in the past so I’m trying to stay positive about a resolution. ” Nutella Day fans appear disappointed. “Nutella … more nuts in company management than in every jar,” one person wrote on the holiday’s Facebook page. “What the hell? You’ve done so much to promote them? Why would they want you to stop? They should be paying you!” wrote another.

In a press release for the last Nutella holiday, held on Feb. 5, the fan website noted: “Ferrero S. p. A. is not officially involved with World Nutella Day, nor are the organizers compensated by Ferrero in any way for organizing it; World Nutella Day is truly a labor of love for the tasty treat. ”

East Coast time on May 21, Ferrero announced that it will stop action against World Nutella Day. “The case arose from a routine brand defense procedure that was activated as a result of some misuse of the Nutella brand on the fan page.

Olympic Committee sent a cease-and-desist letter to the online knitting group Ravelry about its marathon knit-off called the Ravelympics. Nutelladay.com, Rosso’s soon-to-vanish website, took precautions against offending Ferrero, which also makes Tic Tac and Kinder candies.

Nutella and Ferrero are two big brands known each for different tastes and different costumers. Even if one owes the other, they should have separate events, so they could promote more and attract more costumers from different sides. Working together is one thing, but having different idea to attract more is another.

Nutella Day has its importance so there is no need to end it.

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