Characterize the business opportunity

Characterize the business opportunity

Development of sector: 1.Business model as references • Inspiration from the in-concept of car sharing in Europe • From 1987, the similar business operations came into existence seperately all over the world, offering

many references models. • We anticipate this idea and take the initiative in america. 2.Good respective of sector • In Europe, without many investment in marketing, the growth of penetration and members are both very

quickly. • US market is very large and wasn’t touched at that moment. • The public transport is well developed. 3.The competition • two european car sharing company of big scale, but they concentrate the market on europe. • one canada start-up, but the business is geologically limited and not yet very competitive. • two west coast companies, they focus on environment impact instead of convenience and cost

effectiveness. • the taxi is less convenient than us in term of short term usage like one day and one week and of on

demand reservation service. • car manufacturers can be embodied as suppliers • facing the existing very big agency, the leaders of the market, Avis and Herts, we should anticipate! • so, in our niche market, we have no a truly strong competitor. Customers 1.Who are they • urban dwellers,especially the college educated individuals • people who didn’t own a car but need the convenience of a private car without hassles. • They use the car usually less than 6000miles per year. • 15000 people who fit he user profile and 1000 of them that it is possible to touche by year five in Boston. 2.Why they need our service? • In urban, the parking is expensive and the need to drive is limited. 3. is large the demand? There is a big hole in the market---people who need a short-term, on demand private car access. 4.CRM • long term relationship with customers • customer based business, we make the continuing changes in running the business according to the feed-

back of customers • has built a sense of community along with their grassroot • the customer’s acquisition continue to increase and the customers become very loyalty. Financial part 1.Funding Funding raising process starts with family,friends classmate etc. money from angel investors Then the loan of 50000 dollars Deduct the cost,everything else is “nickled and dimed” 2.ROI • The ROI is long-term seen, • Estimated 10000---20000 dollars per year per vehicle on revenue. • With the satisfaction of consumers, 50 percent utilisation of each car was the most that could be achieved. • taget 40 percent of utilisation: on average, 4 trips per month, 4 hours+ 22 miles per trip • estimation: at the beginning, the lease cost of per car per year is 4800 dollars, the parking is 750 per year. • fuel, 10% higher • 200000 pure startup expenditure • 44000 overhead per month, 30000 of which is for the overall business, 14000 is the specific overhead for

boston. • marketing is 1000---1500 per month Marketing

• • •

.Except the convenience and cost effectiveness, the brand is also marketed as environmentally friendly. the low marketing budjet tactics.

the percentage: 30--40% of marketing effect from word of mouth, 25% from free coverage by PR, and the rest from grass roots guerilla marketing. All the marketing methode have the common point: effectiveness, positioning catchy, credibility and low cost. a catchy and informative name correspond to its positioning

the wit logo design and logo launching. concentrate on website and creative postcard handing out according to the characteristics of target.

• • • • vehicles themselves as billboards Our group

1Value

deliver convenience, ease of use,freedom to travel, hassle free-ownership 2 Competitive advantage compared to different competitors, we have different competitive advantage. 3 How good is our business model

• good technologie infrastructure • the car are parked in designated place in

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