Présentation de Coca Cola

1.You may write on any global marketing and sales effort or process of a company. Describe the company and its global marketing and sales effort. Assess if the company's effort or process was appropriate or not. Recommend how the company could have improved its global marketing and sales effort or process.

1. Presentation of Coca Cola

Coca-Cola was created in Atlanta in 1886 by a pharmacist, John Pemberton. Indeed, the first use of this product was as syrup against illnesses such as headaches. Coca Cola is then a mixture of Coca leaf and wine of Bordeaux.

The beginning of Coke, as a medicament, is not a success. Sales of Coca intensified when the company decides to mix his drink with sparkling water.

Pemberton joins Frank Robinson, an accountant, an ambitious man. This association was officially born the brand Coca-Cola.

In June 6th in 1887, Coca-Cola, is entered in the commercial register.

Milestones

1905-1925: Development of Coca-Cola in different countries.

1915: Creation of the first bottle of Coke by Raymond Loewy.

1940: Launch of the drink Fanta.

1960: acquisition of minute maid major corporation citrus producer.

First diversification in the sector of citrus juice launch of Sprite.

Different products of Coca Cola

2. Global marketing and sales effort

A) Marketing mix of Coca Cola

Coca-Cola is now the world leader in the food industry. This brand is understood by the mere sight of a part of its logo or color. The marketing mix of Coca-Cola has evolved since its birth in 1886. Many other products have come to add to its range. See more detail the marketing mix of Coca Cola.

a) Products

Coca-Cola company has the broadest portfolio in the beverage industry. Its beverages are divided into several ranges:

• 100% fruit juice

• Fruity Soda

• Waters

• Energy drinks

• Teas and coffees

• Diet, ...

In the minds of consumers, Coca-Cola is the leader brand for soft drinks, sodas and water packed in cans. The brand is present in more than 200 countries worldwide.

The beverage packaging, size or quantity adapt to the seasons and events. Adapt is to stay in the mind of the consumer.

b) Price

Price depends on each country. Coca-Cola adapts its prices according to its geographic markets. Each sub-brand also has its own strategy. Their strategy depends directly on the price of their competitors, such as Pepsi-Cola. Coca-Cola, for example, had to reduce its manufacturing costs to be no

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