Marque déposée Heineken

ans différentes tonalités. Ce sera notamment l'utilisation d'un vert lumineux évocateur de they’ve used Heineken’s various packages (bottles, cans, kegs, 12-packs, etc.) to create The Statue of Liberty and the Jesus statue are represented with bottle opener.

-different kinds of bottles can be seen to show that the brand is diversified avec des ventes en pack mais egalement avec des bouteilles ou canettes de differentes volume

-this ad shows the superiority of the brand by dominating the world due to the Eiffel tour ,the statue of liberty and the jesus statue

- they’ve used Heineken’s various packages (bottles, cans, kegs, 12-packs, etc.) to create cityscapes of famous places.

of famous places..The advertising agency that executed the ad : Publicis Conseil ,Paris

-Type of the ad: retail advertising. This ad is aimed directly targets the consumers. Its main aim is to help the retailer effectively reach their existing customer and also attract new ones.

Heineken beer brand, is one of the most powerful in Europe and even the world. This superpower in the global beverage market is fully transcribed in the posters below.. The gigantism displayed in these heineken advertisements, has only one message :Heineken is the largest beer brand in the world everyone drinks. Heineken shapes the world we live in!

Image

-These Heineken posters, features thousands of cans, cartons Beers that form international cities :Paris, Rio, and Manhattan.

- when we first look at the second picture we immediately notice The Eiffel Tower ,which is the central element,made of Heineken bottles.Both paris and the Eiffel tower can show that the Heineken brand is a luxurious brand since paris is considered as one of the biggest cities of luxury in the world.

The Statue of Liberty and the Jesus statue are represented with bottle opener.

-different kinds of bottles can be seen to show that the brand is diversified avec des ventes en pack mais egalement avec des bouteilles ou canettes de differentes volume

-this ad shows the superiority of the brand by dominating the world due to the Eiffel tour ,the statue of liberty and the jesus statue

- they’ve used Heineken’s various packages (bottles, cans, kegs, 12-packs, etc.) to create cityscapes of famous places.

Text

Heineken uses the slogan “for a fresher world” written in the top right next to the brand name.What they’re trying to say is that by drinking Heineken we can reach a fresher world .heineken gives us freshness

colors

we notice that the color green is the dominant color in this ad since the Heineken bottle are green

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