Logo analysis

LOGO ANALYSIS

[pic 1][pic 2][pic 3]

Global - map

Power & excitement = Red

Bull shape: strong, powerfull, imposing

silver outline, golden inside = perfect

cross - safety

cross as flower of the winds = global

Masculine: harsh symbol

Technological & speed: morden letters

Security & elegance = Dark blue

Classic = cursive letter

ellipse - streamlined shape and

aerodynamic = fast

dedication for men - a symbol of man gender

safety - "Volvo" inside the silver, bold circle grey color - mature, serious

SEMIOLOGY ANALYSIS

HEINZ PRODUCTS DESIGNS

GLASS PACKAGING PLASTIC PACKAGING

traditional image [pic 4]

fancier

more expensive

more eco

dedicated for adults

more premium (sticker of quality)

not so heavy

not that elegant

Cheaper

easy to grab - special design more dedicated to kids (plastic, easy to grab)

a plant with tomato = natural and fresh Transparent: see the product

Senses: taste and sight

SEMIOLOGY ANALYSIS

NIKE WEBPAGE

The photo shows CR fully focused and [pic 5]

concentrated = not giving up until he scores 30

and he never gave up during his career

The text is about CR history = Do not give up

and constantly pursue your aims, always try to

improve yourself, do not lose hope, believe in

yourself, do what you like, make your dreams

come true

Dark background - you never know what to

expect, dark past

Red/orange - power, energy, passion

Sense: sight

SEMIOLOGY ANALYSIS

DOLCE & GABBANA

They portray a couple since the perfume is [pic 6]

named The One, everyone can find someone

for themselves

Couple = dedicated to both men and women

Elegant dressing = sense of luxury

Black and white colors to underline the

perfumes in the foreground and resembles a

classic style

Gold color - something special and elegant

SEMIOLOGY ANALYSIS

ABSOLUT VODKA

New York - the capital of the World

Absolut opposite to the normal world, portrait a [pic 7]

perfect world where there is art instead of

advertisements

Dark background, night to make the Vodka in

the spotlight

Art from all the around the World = desired for

everyone worldwide

People in a rush without looking = we do not

focus on the art

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