Les valeurs de la marque Schweppes

Schweppes is a aromatic sparkling drink selled all around the world. The values of the brand are: off-the-wall humor, freshness and extravagant. This is the logo. As we can see, there is a fountain with dolphins. That referred to an exposition that the brand did on 1851 in which the brand proposed an enormous fountain. Today, it’s looks like emblem of the brand.

The brand used the yellow color in his logo. The yellow color has some meanings like enthusiasm, optimism, great communicator, and originality. The color black is used referred to sophistication, class and luxury.

On the first page of the website we can see that the colors are used to make reference at the corporate identity of the brand. It’s important to know that each website are not the same according to the country. For example, in US and in France, the website are not the same. Here, the heart of the website is his « remote button ». In fact, this button is really innovative, it represent all the categories and tabs of the website. The website is clearly used friendly and enjoyable. We want to discover all the rest of the website just to seeing the first page. The remote button make the different, it permit to immerse and attract users. It seems to have a joystick, it provide interactivity with users. You have the choice to use a classic menu instead of the remote button. That permits to satisfy everybody.

The products of the brand are enhancing across the site and the dedicated pages respects the color’s codes of the brand.

We have the impression of we’re the actor of the website’s mobility. User can move the remote button anywhere they want. There is a certain unity across the entire site.

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