Heinz Ketchup
Dissertation : Heinz Ketchup. Recherche parmi 300 000+ dissertationsPar nina71288 • 25 Février 2013 • 940 Mots (4 Pages) • 1 099 Vues
1.1 Product
The brand is the leader or has the second share position in more than 50 of these countries. Worldwide, Heinz is synonymous with ketchup, and for millions of families, "if it is not Heinz, it's not ketchup"!
The recipe for Tomato Ketchup Heinz was created over a century ago and is imbued with a unique taste of tomatoes and spices. Vegetables, meat or fish, Heinz Ketchup compliments any dish perfectly. Tomato foremost, with 132 g per 100 g of tomato ketchup, Heinz Ketchup is a condiment rich in tomatoes. The only added ingredients are vinegar, spices, sugar and salt. The Heinz Ketchup is a simple recipe and Warranty:
• No preservatives: vinegar and salt have long been known for their preservative properties.
• Dye-free, according to the regulations: the red color reflects its rich tomatoes.
• No artificial flavors.
• Without thickener added.
At Heinz, we offer the best tomatoes. That's why we develop our own seeds, with no GMOs (genetically modified organisms). Grown outdoors and respect the environment, our tomatoes are picked ripe in summer, and then transformed into Tomato Ketchup following our famous recipe with no coloring, no artificial flavors, no preservatives or thickenings.
The benefits of Heinz tomato are that the tomatoes are grown with the support of Heinz’s expertise and research. More precisely, Heinz is a benchmark for innovation and expertise in tomato products. The company conducts research on tomato to improve its performance and its qualities, from seed to finished product, for over 50 years. In addition, Heinz develops and uses its own seeds. Each year new varieties are developed and assessed: there are already over 60, all GMO free. These seeds are grown in healthy environment and Heinz ensures we are getting fruits of excellent quality. Finally, Heinz respects a sustainable agricultural policy and improves its quality standards while preserving the environment. Land, irrigation water, harvesting method. The whole production line has the best attention, through the development of a program of Total Quality Management (TQM). Heinz makes a point of honor to establish and maintain close relationships with growers, by the multiplication of agronomic programs, assessments, or corrective action.
1.3 My company
H. J. Heinz Company is one of the biggest and well-known food companies around the world. Heinz is committed to offer higher quality food that improves the lives and well-being of the people around the world. Heinz tries to follow the motto of its founder: “to do a common thing uncommonly well brings success”.
From the beginning, HJ Heinz launches the concept that became his trademark: the purity of food. He chose to put his sauces in bottles of clear glass, so as to prove that purity to consumers. Heinz takes this technique and therefore will participate in the diversification of the diet, notably by circulating the tomato, which in the late nineteenth century was considered an exotic fruit, coming from Mexico and known as the “love of apples”. Ketchup
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