Histoire la marque Nivea (document en anglais)

Nivea (pronounced [niˈveːaː][1]) is a global skin- and body-care brand that is owned by the German company Beiersdorf. The company was founded on March 28, 1882, by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion of its kind. This was the basis for Eucerin and later, Nivea. Nivea comes from the Latin word niveus/nivea/niveum, meaning 'snow-white'.[2]

During the 1930s, Beiersdorf began producing such products as tanning oils, shaving creams, shampoo and facial toners. The trademark "Nivea" was expropriated in many countries following World War II. Beiersdorf completed buying back the confiscated trademark rights in 1997. During the 1980s, the Nivea brand expanded into a wider global market.

Nivea is known for using perfume in their products.

Nineteenth century[edit]

1882: Pharmacist Carl Paul Beiersdorf establishes the company on March 28. Nivea originated in Germany. The date of the patent document for the manufacture of medical plasters is taken as the date of the company’s formation.

Carl Paul Beiersdorf produces gutta-percha plasters in his laboratory on the basis of his patent, laying the foundations for modern plaster technology.

1890: Pharmacist Oskar Troplowitz (born in 1863 in the Prussian City of Gleiwitz - nowadays Gliwice, Poland) takes over the company.

1892: The first international cooperation agreement is concluded with U.S. trading company Lehn & Fink for the U.S.

1900: Patent application for Eucerit, an emulsifying agent. Eucerit is the basis for Eucerin and, later on, for Nivea Creme.

Twentieth century[edit]

Before World War I[edit]

1906: The first overseas branch is established in London.

1909: Labello is launched on the market. It is the first lip care product in sliding tube packaging. The term Labello is derived from Latin for "beautiful lip" (labeo = lip; bello = beautiful).

1911: Nivea Creme – the first stable water-in-oil emulsifier – is introduced. The emulsifying agent Eucerit is made from lanolin, found in sheep's wool, and is the key to Nivea Creme's unique properties.

1918: The deaths of Oskar Troplowitz and his partner Otto Hanns Mankiewicz result in the formation of a stock corporation (limited company) on June 1, 1922.

Between the wars[edit]

1922: Willy Jacobsohn takes over as Chairman of the Executive Board of the newly formed stock corporation. The first self-adhesive plaster is introduced under the name Hansaplast.

In 1924, Nivea remodeled its cream in a blue tin with a white logo.

1925: Nivea is relaunched in blue packaging.

1929: Beiersdorf shares are listed on the Hamburg stock exchange for the first time. Over 20 production sites worldwide are already in operation.

1933: Under the pressure of

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