Cas TSL

1 :Describe the ad using the basic communication framework.

2 : Is company strategy clear ?

3 :Do the design and copy work together to form an effective message

Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary:

IMAGE

the Organization’s goals on gender equality and the empowerment of women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact.

Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature. “This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem.

the text of the Google search results placed on women's lips, as if they were muted.

With a few simple facts, the integrated campaign made people rethink the state of gender equality today and helped put back the topic on the global agenda.

Denounced the Problem : sexism / eagality woman- man / the place of the woman in the society

The goal is to shock and react to this cause.

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moisturizing cream

they was a first "Campaign for Real Beauty" from 2004 and depicts women at odds with stereotypes in force with tall and thin women.  Two years later, the brand made his shot most extraordinary communication with "The evolution of beauty".

The brand ambassadors are women who look like all women.

By staging the diversity of beauty, Dove returns to the essential: simplicity.

Problem : against the clichey of the perfect woman

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ISSUE / ADVOCACY

a pub update aims to educate users to fake drugs, and the serious consequences this may have for them ... The result is a shock campaign with images of morgues and death, which should give pause to buyers.

Against the fake drug

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Aside from economic problems such as lost sales, profits and tax revenues, the emotionally compelling element of counterfeiting is the systematic exploitation of labor. You have slaves and children 11, 12, 13 year old kids working in these sweatshop conditions. They are not treated as human beings. [pic 6]

Against the child labour

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