Analyse marketing d'un night club
Analyse sectorielle : Analyse marketing d'un night club. Recherche parmi 300 000+ dissertationsPar Symon Dray • 19 Janvier 2018 • Analyse sectorielle • 644 Mots (3 Pages) • 688 Vues
Market size: Currently, about 98,3 M of people go to night club per year in United States.
98,3 M X 55$ = $5,4 B
Market Potential = 227,7 M of people should go to night club in United states
Market potential of night club in US: Assumptions
- Geographic boundary = United states
- Type of consumption: Individually = 19,3 M people between 21 years old and 80 years old
- Average price = $55
- Average consumption = 21,6 per year
- Volume = 227,7 x 21,6 = 4918,3 M of people
- Value = 227,7 x 21,6 x 55 = 270 507,6 millions of $
Quantitative Scan:
2015 = 93,4 M people go to night club every year
2016 = 98,3 M people go to night club every year
CAGR = (98,3-93,4) / 93,4 = 0,05%
The market coverage = (98,3 / 227,7) X 100 = 43,2%
For the Market Forecasting:
I find in a newspaper “the attendance of clubs in the United States tends to decline because of the latest events occurred at the gay night club in Orlando, and other terrorist attack”.
Macro-Environment
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External Analysis
MICRO ENVIRONMENT
- Competitors
There is approximately 60,500 bars and night club in America. (OP)
The Liv in Miami, very famous for all the very famous people who go there, $40-45 million in revenue last year (OP)
The night clubs in Miami, famous for the electro music. (OP)
Avalon in Hollywood is also a very famous night club. (T)
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